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Miss Philippines Earth 2025 Joy Barcoma to Test the Toughness of HONOR X9d 5G on Shopee on Wheels!

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Leading global AI smart devices provider HONOR Philippines has partnered with Shopee Philippines for Shopee Live on Wheels at Market! Market!, happening from January 20 to 24, 2026. This exciting consumer-facing initiative aims to campaign for HONOR’s newest smartphone, HONOR X9d 5G, which is still available for pre-order with a chance to win a Tesla Cybertruck.

“We are nearing the official nationwide availability of our toughest phone to date, HONOR X9d 5G, and we couldn’t be more excited. This partnership with Shopee is very important to us, as it allows our HONOR fans to experience the HONOR X9d 5G before its official launch,” said HONOR Philippines Vice President Stephen Cheng.

What to Expect at HONOR x Shopee on Wheels

Miss Philippines Earth 2025 Joy Barcoma will put the toughness of the HONOR X9d 5G to the test against the all-steel Tesla Cybertruck as she goes live on Shopee. When you pre-order during her live session, you will receive an additional FREE Jisulife Life Fan 5 and enjoy up to 6 months of 0% installment. One lucky winner each day will also take home a brand-new HONOR X9d 5G.

With an introductory price of Php 17,999, the HONOR X9d 5G pre-order runs until January 23, giving customers a chance to win a Tesla Cybertruck worth 17 million pesos. Get it now via Shopee (https://bit.ly/Shop_X9d_Media).

For more exciting announcements, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

Foundever® Earns Multiple ACES Awards by Putting People at the Center of Performance

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Foundever®, the next-generation service leader reinventing customer experience (CX), marked a defining moment at the 2025 Asia Corporate Excellence & Sustainability (ACES) Awards, earning multiple honors that reflect a culture built on care, accountability, and sustained performance.

Foundever in the Philippines was named Top Workplace in Asia for the fifth consecutive year and Top Community-Centric Company in Asia for the second year in a row. The organization also celebrated the recognition of Asia’s Most Inspiring Executives, awarded to Willy Lim, Vice President for Human Resources, Marketing & Communications, and Talent Acquisition for Foundever in the Philippines, China, and Malaysia.

Widely regarded as one of the region’s most selective platforms for leadership and sustainability, the ACES Awards recognize organizations that demonstrate excellence rooted in strong values, responsible leadership, and measurable impact.

Where performance meets people

While Foundever is recognized for operational excellence in CX, ACES evaluators noted that its true distinction lies in how it sustains high performance without losing sight of the people behind the results. In its official citation, ACES highlighted the company’s “practical blend of people-centric empathy and operational discipline.”

This balance defines the workplace culture of Foundever in the Philippines—one where structure and accountability coexist with respect, inclusion, and genuine care. It is a culture designed to be more than simply meeting business goals, but more on ensuring associates feel supported, heard, and valued at every stage of their journey.

A culture designed to help people thrive

Foundever in the Philippines strengthens its people-first culture through clear systems that guide performance and programs that prioritize holistic wellbeing. Central to this commitment is Thrive at Foundever which was launched in the Philippines in 2025. This holistic wellness program supports employee health across physical, mental, social, and financial aspects through a year-round calendar of activities:

  • Physical wellness: Comprehensive HMO coverage, medicine reimbursement programs and fitness and nutrition challenges through a dedicated wellness mobile app
  • Mental wellness: Confidential counseling through the Employee Assistance Program, mindfulness webinars, and access to teleconsultations
  • Social wellness: Team volunteer events and peer recognition activities that build stronger relationships, foster inclusivity and celebrate diversity
  • Financial wellness: Salary advancement partnerships with trusted financial experts, plus financial literacy sessions that teach saving and investing basics

Together, these programs reinforce the belief that holistic employee wellbeing is not separate from performance, but a key driver of sustainable success.

Leadership rooted in trust and connection

The recognition of Asia’s Most Inspiring Executive further underscored how leadership shapes the people-first culture at Foundever in the Philippines. For Lim, the award reflects a leadership philosophy grounded in balance—one that sees trust, empathy, and connection as essential to delivering strong business outcomes.

Our responsibility as leaders is not only to meet goals,” Lim said, “but to ensure that every interaction with our associates builds trust, understanding, and a genuine sense of belonging.”

He added, “Winning Top Workplace in Asia for four straight years shows that this approach works—not as a one-time initiative, but as a culture that continues to grow stronger over time.”

These values echo across Foundever in the Philippines, reinforcing why the organization continues to stand out among Asia’s leading workplaces—where people and performance move forward together.

These awards also add to Foundever in the Philippines’ roster of accolades such as being Great Place to Work® Certified™, listed as one of the Best Places to Work™ in the Philippines under the large category, and recognized as Circle of Excellence Awardee by the Asia CEO Awards under the Top employer of the Year, Sustainability Company of the Year and Service Excellence of the Year categories.

New Year, New You: Online Education (OEd) as the Key to Career Reinvention

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As 2026 begins, millions of Filipinos are setting fresh goals—not just to “do better,” but to become better. For many, the New Year brings the courage to finally pursue the plans they once put on hold: finishing a degree, upgrading skills, switching careers, or starting over with a stronger direction.

This is exactly where Online Education (OEd) comes in—helping learners turn New Year intentions into real, measurable progress through flexible, accessible, and credible online learning.

New Year, New Goals: Education That Fits Real Life

Not everyone can pause life to go back to school. Working professionals have deadlines. Parents have responsibilities. OFWs work across different time zones. Some learners are returning after years of stopping and starting, hoping for a second chance that won’t require them to sacrifice stability.

Online Education (OEd) is designed for these realities—offering a flexible education setup that allows students to learn at their own pace, on their own schedule, and in their own space. Through its online platform, OEd enables learners to keep moving forward while still managing work, family, and other priorities.

Why Career Reinvention Starts With Learning

Today’s job market is changing fast. The rise of digital tools, new industries, and evolving workplace demands means that staying competitive requires more than experience—it requires continuous learning.

That’s why OEd’s “New Year, New You” vision speaks to a powerful truth:
career growth doesn’t always mean staying in the same path—it can mean reinventing yourself completely.

Whether you’re aiming for a promotion, exploring a new industry, or rebuilding your confidence through education, OEd supports the journey through structured programs that help learners upgrade their knowledge and credentials.

Online Education (OEd) as a Solution for Upskilling, Career Shifts, and Second Chances

1) Upskilling for a Competitive Edge

Many professionals enter the new year wanting to sharpen their skills—whether for leadership roles, better-paying opportunities, or personal growth. OEd provides online learning options that support students who want to strengthen their qualifications while continuing to work.

2) Career Shifting Without Starting From Zero

Career changes can feel overwhelming—especially when you’re balancing responsibilities. But through flexible online education, learners can explore new paths and build the knowledge they need to transition into a different field with confidence.

OEd makes it possible to pursue that shift while staying in control of your time and commitments.

3) Second-Chance Learning for Those Ready to Return

Not everyone had the opportunity to finish school early in life. Some paused due to financial constraints, family priorities, or life circumstances. But the new year often becomes a turning point—the moment someone finally says, “This time, I’ll finish it.”

Online Education (OEd) supports second-chance learners by providing a setup that encourages consistency, flexibility, and progress—one module, one lesson, one step at a time.

What Makes Online Education (OEd) a Smart Choice This 2026

Flexible learning setup
OEd offers a system built for modern learners—helping students manage studies alongside work, business, parenting, or personal responsibilities.

A credible education pathway
OEd provides structured academic programs that allow learners to pursue real educational goals and long-term career development.

A future-forward approach
OEd aligns with the growing demand for accessible learning—especially as industries increasingly value adaptability, digital literacy, and continuous improvement.

This Year, Reinvent Yourself With Online Education (OEd)

A new year is more than a fresh calendar—it’s a chance to rewrite your direction.

Whether your goal is to upskill, shift careers, or finally complete the education you once paused, Online Education (OEd) offers a practical solution for learners who want progress without pressure, growth without disruption, and education that fits real life.

Because in 2026, New Year, New You isn’t just a slogan—it’s a decision.

Learn more about Online Education (OEd) at oed.com.ph.

TCL Displays the Future of Visual Technologies and Intelligent Living with Groundbreaking Products and Solutions at CES 2026

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TCL, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, today unveils a new generation of visual technology breakthroughs and AI-powered products at CES 2026. This year, TCL introduces a series of world-first display panels, display technologies, and products, along with a full portfolio of intelligent devices designed to elevate smart living, immersive entertainment, and productivity.

A Glimpse into the Future of Displays

TCL continues to push the boundaries of display technologies that span all screen sizes, from large to small. At its CES 2026 showcase, TCL marks the global debut of its SQD-Mini LED Technology, representing a revolutionary leap in Mini LED performance. By transforming the local dimming zone of conventional Mini LEDs into Precise Dimming Series, it enables precise light control across the entire screen and delivers exceptional performance in both highlights and shadows. It also incorporates TCL’s industry-leading Super QLED technology and an Ultra Color Filter Panel, achieving a longer service life, better color performance, and higher peak brightness. Furthermore, it offers a more stable global high color gamut, more precise light control, and a more refined appearance.

Also showcased is the world’s first TV powered by SQD-Mini LED technology – the TCL X11L. The TV achieves up to 100% BT.2020 All-Scene Wide Color Gamut and features CSOT’s WHVA 2.0 Ultra Panel for better color performance, higher native contrast and sharper picture quality. With up to 20,736 precise dimming zones and up to 10,000 nits, HDR content appears vivid and lifelike on this TV. The X11L also stands out with a sleek, nearly 2 cm-thinner and Virtually ZeroBorder design. For audio, it features Audio by Bang & Olufsen, offering a premium sound experience.

TCL’s collaborations with Gemini integration for Google TV and Dolby Vision 2 brings exciting upgrades to display experiences at CES 2026. Building on last year’s debut of the first “Always On” Google TV with Gemini, this year’s models will add even more intuitive ways to interact with your TV, including enhanced Google Photos search, new creative features with Nano Banana and Veo, and more. TCL also demonstrated Dolby Vision 2, the next generation of Dolby Vision, designed to deliver exceptional visual experiences through Content Intelligence, cinematic detail, and viewing environment awareness. Dolby Vision 2 is planned to be rolled out to TCL’s X and C TV lineups in 2026 via OTA updates.

In eye-care technology, the TCL NXTPAPER 70 Pro smartphone, powered by NXTPAPER 4.0, delivers all-day eye comfort across all scenarios to ease eye strain in today’s fast-paced digital environment. It’s dedicated NXTPAPER Key enables seamless switching between three distinct viewing modes. Expanding its eye-care ecosystem, the TCL Note A1 NXTPAPER eNote tablet integrates AI-driven productivity tools with a paper-like reading and writing experience ideal for users seeking a more focused and efficient digital workspace. Alongside commercial displays and high-performance monitors, TCL is also unveiling the RayNeo Air 4 Pro — the world’s first HDR10 AR glasses — redefining portable viewing with advanced display technology that delivers exceptional clarity and comfort for both work and entertainment.

Powering the Next Era of Intelligent Living

Beyond display technology, TCL presents a wide range of AI-powered smart home solutions designed to bring greater intelligence to everyday living. These include the TCL FreshIN 3.0 Air Conditioner, the GeniusFresh Refrigerator, the AmeraClassic washer and dryer series, and the TCL AI SuperDrum washer-dryer combo. In addition, TCL smart locks offer advanced biometric security, AI-driven access, and seamless smart home control, while TCL Smart Home Energy Solutions deliver an integrated and AI-driven energy ecosystem for modern households, offering end-to-end control of power conversion, battery, and energy management to reduce energy costs, enhance efficiency, and support a low-carbon lifestyle.

In entertainment, TCL leverages AI to elevate picture and sound quality, enable smarter interaction, and enhance content generation. The PlayCube Projector brings cinema-grade viewing to any environment, while TCL AiMe — the world’s first modular AI companion robot — introduces lifelike, adaptive interaction that brings a human touch to smart living.

In mobility and productivity, TCL expands intelligence across smartphones, eNote tablets, and more. The TCL Human × Vehicle × Home CrossScenario Solution enables seamless integration between the vehicle and home ecosystems. TCL 5G Mobile WiFi P50, featuring the industry’s first 5G mmWave mobile Wi‑Fi with both fast and wireless charging, delivers an ultra‑convenient connectivity experience for on‑the‑go users.

Pioneering Partnerships that Are Shaping the Future Home

At CES 2026, TCL is also redefining the future of home design with TCL NXTHOMETM, which brings together smart home solutions, lifestyle appliances, and premium collaborations with brands including Bang & Olufsen, BMW Group Designworks Shanghai Studio and Alcantara. Also in the home, TCL ECORA™, developed in collaboration with Chris Lefteri Design, is a new sustainable material made from recycled porcelain ceramics that combines high-performance technology with eco-conscious design.

TCL’s commitment to innovation in display technology, AI, and sustainability is shaping a smarter, more efficient future for all. As the company continues to break new ground, its technologies are not only transforming homes, but also enhancing the way people live, work, and connect – paving the way for a more intelligent tomorrow.

To discover the latest TCL products and innovations, visit TCL at CES 2026:

TCL CES 2026 Booth:

  • Date:January 6 to 9, 2026
  • Location:Las Vegas Convention Center, Central Hall, Booth #18604
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HONOR Philippines is bringing again OPM legends to celebrate HONOR X9d 5G

Leading global AI smart devices provider HONOR Philippines is nearing the much-anticipated nationwide availability of its latest viral smartphone, HONOR X9d 5G. In a bid to treat its loyal HONOR fans, the brand is set to launch its first-ever HONOR X9d 5G Fan Fest at SM Megamall Fashion Hall on January 24, 2026.

“We have been planning this for years, and we are very happy that this has come to life at the perfect time—for the HONOR X9d 5G. With the success of this series over the past three years, we are pleased to share that we are in a strong position in the mid-range smartphone category. This is all because of our loyal HONOR fans, and this celebration is our way of showing appreciation to them,” said HONOR Philippines Vice President Stephen Cheng.

HONOR Philippines will bring together OPM icons from different generations. Headlined by Sponge Cola, young talents HORI7ON, Fitterkarma, Shanne Dandan, Figvres, and Pommelo will also set SM Megamall Fashion Hall ablaze. Aside from the star-studded entertainment, HONOR will be giving away exciting prizes, including brand-new HONOR X9d 5G smartphones, its exclusive collaboration shirt with Linya-Linya, and other exclusive merchandise.

The Toughest Phone of 2026

Positioned as the most durable smartphone in the market, the latest HONOR X9d 5G showcases all-around drop, water, and dust resistance with industry first SGS Triple Resistant Premium Performance Certification. Same as the previous generation, the device also boasts prestigious SGS 5-Star Comprehensive Reliability Certification, which ensures it can withstand drops from heights of up to 2.5 meters onto a certain surface. Also, the body reinforced by HONOR Ultra-Bounce Anti-Drop Technology, Non-Newtonian fluid and new ultra tough-deep tempered glass safeguards the phones from 10 more types of stone ground and even Air-gun shooting.

With an introductory price of Php 17,999, the HONOR X9d 5G pre-order runs until January 23, giving customers a chance to win a Tesla Cybertruck worth 17 million pesos. What are you waiting for? Head to any HONOR Experience or Partner Store, or shop online via Lazada (https://bit.ly/Laz_X9d_PR), Shopee (https://bit.ly/Shop_X9d_Media), or TikTok Shop (https://bit.ly/TikTok_X9d_Media).

With Home Credit, you can get the HONOR X9d 5G for as low as Php 24 per day with an additional Php 1,000 discount, payable for up to 18 months. The promo runs until February 15, 2026. Apply here: https://bit.ly/HomeCredit_X9d_FB.

For more exciting announcements, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

P4.5M Worth of HONOR X9d 5G? One Buyer Pre-orders 250 Units

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HONOR X9d 5G has once again proven its viral appeal as a leading global AI smart devices provider. HONOR Philippines recently announced that it has set a new company sales record. Notably, a single buyer at SM North EDSA placed an order for 250 units of #TheToughestPhone.

“We were truly shocked when we found out about it. For privacy reasons, we did not ask about the buyer’s purpose for placing a bulk order, but we are very happy to receive such overwhelming support—not only from that buyer, but from each and every customer who pre-ordered the HONOR X9d 5G,” said HONOR Philippines Vice President Stephen Cheng.

Get a Chance to Win a Tesla Cybertruck!

With an introductory price of Php 17,999, the HONOR X9d 5G pre-order runs until January 23, giving customers a chance to win a Tesla Cybertruck worth 17 million pesos. Head to any HONOR Experience or Partner Store or shop online.

With Home Credit, you can get the HONOR X9d 5G for as low as Php 24 per day with an additional Php 1,000 discount, payable for up to 18 months. The promo runs until February 15, 2026.

Hotel DreamWorld Looks Back on a Meaningful Season of Generosity

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As the new year begins, Hotel DreamWorld looks back on the highlights of the past holiday season—one marked not only by celebration, but by compassion and community service. Capping off its 2025 festivities, the hotel successfully held its Christmas Tree Lighting Ceremony and Christmas Balls for a Cause at the Hotel DreamWorld North Edsa lobby, bringing together partners, media, and guests in the spirit of generosity and hope.

Hosted by Ms. Gina Donato, the evening brought together stakeholders from various sectors in a festive and meaningful gathering. The atmosphere was enriched by musical performances from the Quezon City Performing Arts Development Foundation Inc. (QCPADFI) choir and Tales of Music, whose violin performance added warmth and elegance to the celebration.

A symbolic highlight of the event was the lighting of the hotel’s Christmas tree, adorned in white, blue, and gold. Beyond its visual appeal, the moment represented unity, hope, and the shared spirit of generosity that defined the season.

Central to the celebration was the Christmas Balls for a Cause initiative, which invited guests to purchase Christmas balls, write personal messages, and hang them on the tree. Proceeds from the activity were donated to Bahay Aruga, a free halfway home that supports pediatric cancer patients and their families. Representing the beneficiary organization were Ms. Viana Mata, Corporate Secretary, and Mr. Patrick Mata, Project Manager. Each ornament, valued at PHP 300 and above, symbolized a collective effort to make a meaningful difference.

Guiding the evening with vision and purpose was Hotel DreamWorld’s leaders and management team, headed by Mr. Christian Bona, Corporate Marketing Head of Hotel DreamWorld. Joining him were Mr. Julian Concepcion, Executive Adviser to the Council; Mr. Cris Andrew Masangcay, Branch Manager of Hotel DreamWorld North Edsa; Mr. Mitch Ocampo, Senior Manager of Hotel DreamWorld; Mr. Cesar C. Canabal, Sales Head; Ms. Rhea Bombita, Sales Manager; and Ms. Kristen Bitanga, Revenue Reservation Manager.

Distinguished guests also included Mr. Dao Quy Phi, President of Green and Smart Mobility Philippines Inc. (Green GSM); and Ms. Yasmin Vazquez, CEO of Allegro Beverages, highlighting strong collaboration across industries.

The success of the initiative was made possible through the support of valued sponsors and event partners, including Afficionado, Van Loveren, CLE Ace Corporation, Jan Patrick International, and Fly Ace Food Service. Their participation highlighted the vital role of collaboration in advancing meaningful community efforts.

Reflecting its commitment to both exceptional hospitality and community engagement, Hotel DreamWorld continues to create meaningful experiences that go beyond comfortable stays. With branches located in East Ortigas, North EDSA, Araneta Cubao, and Las Piñas, the hotel brings together thoughtful service, modern design, and accessible locations while supporting initiatives that benefit the communities it serves.

As Hotel DreamWorld moves into 2026, the success of its year-end initiatives underscores the hotel’s continued commitment to purposeful celebrations, strong partnerships, and community-driven efforts that leave a lasting impact beyond the holiday season.

Sun Life donates CAD 150,000 for Cebu earthquake, Typhoons Tino and Uwan relief efforts

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Reaffirming its commitment to extending aid in times of crisis, Sun Life has donated CAD 150,000 (PHP 6.3M) to communities devastated by the magnitude 6.9 earthquake in Central Visayas, and the destructive impact of Typhoon Tino and Super Typhoon Uwan.

CAD 50,000 (PHP 2.1M) will be allocated to restoring safe, inclusive, and continuous learning for 500 schoolchildren affected by earthquake in Cebu. With Save the Children Philippines as the implementing partner, the funding will provide modular temporary learning spaces that are child-friendly and accessible to learners with disabilities, alongside clean water, sanitation and hygiene facilities, emergency power stations, and internet connection. Complementary interventions, such as learning continuity kits with essential educational and psychosocial support materials, and emergency communication lines, will also be given.

Sun Life likewise aided response through World Vision Philippines, where CAD 50,000 (PHP 2.1M) was used to provide 350 families with emergency relief packs containing hygiene kits, non-food items such as blankets, mosquito nets, and lamps, and learner kits for children. Another CAD 50,000 (PHP 2.1M) went to typhoon relief efforts in Pangasinan, where 350 families received emergency relief packs to help them recover from Typhoon Tino and Super Typhoon Uwan’s impact.

Meanwhile, Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), the philanthropic arm of

Sun Life Philippines, also responded to recent natural calamities through its partnership with ABS-CBN Foundation. Food packs were distributed to 600 families affected by the Cebu earthquake and 585 families in Masbate recovering from the effects of Typhoon Opong.

The Philippines ranks as one of the most disaster-prone countries, situated within the Pacific Ring of Fire and experiencing on average 20 typhoons annually.

“More than our way of supporting communities, this donation symbolizes our firm commitment to standing with our fellow Filipinos during their most vulnerable moments,” said Benedict Sison, CEO and Country Head of Sun Life Philippines. “As a partner to Filipinos, we aim to help rebuild lives and restore hope for a brighter future.”

WalterMart Shares Holiday Cheer Through Handog Pamasko

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WalterMart Supermarket recently completed its annual Handog Pamasko program, distributing over 9,600 grocery packs across Metro Manila, North Luzon, and South Luzon as part of its season-of-sharing efforts to support communities during the holiday season.

Through the Handog Pamasko program, WalterMart works closely with customers to bring the initiative to life, consolidating and distributing grocery packs to partner organizations, community groups, select government agencies, and indigent families nominated by local government units. WalterMart and its employees lead the distribution in coordination with community partners. Each pack includes a Sarap ng Pasko bag with essential food items, helping families prepare a simple, meaningful holiday meal.

Launched in 2012, Handog Pamasko is part of WalterMart’s corporate social responsibility initiatives, highlighting its commitment to responsible business practices, strong community partnerships, and people-centered programs. Over the years, the initiative has reached more than 200,000 families, creating a meaningful impact across the communities served by WalterMart.

PlayTime Entertainment Launches PT IDOLS to Power the Future of Pinoy Talent

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PlayTime Entertainment is officially entering the talent game with the launch of PlayTime IDOLS (PT IDOLS). This new business line is a massive step in the company’s mission to build a world-class entertainment ecosystem right here in the Philippines.

PT IDOLS is a next-generation platform built to discover, develop, and empower the next wave of performers, creators, and digital stars. As the industry shifts toward creator-led content and digital-first vibes, PT IDOLS is here to ensure Filipino talent stays ahead of the curve.

Not Your Average Talent Agency

Forget the old-school rules. Rather than acting as a traditional agency, PT IDOLS is an all-in-one hub that integrates:

  • Digital-First Branding: Building stars for the platforms that matter.
  • Content Creation: Helping creators tell their stories their way.
  • Commercial Partnerships: Unlocking big-brand opportunities across multiple formats.

Real Traction, Global Reach

The movement has already started. PT IDOLS kicked off with several dance-based creator groups and has already onboarded 25 active creators, with plans to expand the roster to 60 very soon.

You can find the action on TikTok at @ptimeicons, where their talents are already gaining serious hype—not just in the Philippines, but with audiences in the United States, proving that Pinoy talent has major cross-border appeal.

“PT IDOLS is more than just a talent initiative; it’s a deliberate step in making entertainment a core pillar of PlayTime Entertainment,” says Krizia Cortez, PlayTime Entertainment Director of Public Relations.

How to Join the Movement

As part of the PlayTime family, PT IDOLS bridges the gap between talent, fans, and brands. They’ve even made recruitment easier with a dedicated TikTok platform: PlayTime IDOL (Hiring). This creates a clear, structured path from being “discovered” to becoming a professional icon.

By moving beyond gaming and into the heart of content and live entertainment, PlayTime is investing in the creators of tomorrow. Their mission is simple: to raise the standard for how talent is developed and to make sure Filipino stories compete—and win—on the global stage.

Through PT IDOLS, PlayTime Entertainment is officially the new gateway for the next era of Philippine entertainment.