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Thai Rice Showcased Prominently at WOFEX 2024 under “Think Rice Think Thailand” Theme

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Thai Rice Showcased Prominently at WOFEX 2024 under “Think Rice Think Thailand” Theme

The “Think Rice Think Thailand” campaign at the World Food Expo (WOFEX) 2024 concluded with resounding success, highlighting the exceptional quality and rich flavors of Thai rice. Held from July 31 to August 3, 2024, at the SMX Convention Center, Manila, the event showcased Thailand’s premier rice and rice product varieties, reinforcing its culinary heritage and strengthening economic ties with the Philippines.

The “Think Rice Think Thailand” booth No. 1075, Hall 4, became a focal point for attendees, offering an immersive experience into the world of Thai rice. Supported by the Department of International Trade Promotion (DITP) and the Department of Foreign Trade (DFT) under the Ministry of Commerce of Thailand, through the Thai Trade Center in Manila, the event underscored Thailand’s commitment to quality and excellence.

Ms. Sutinee Vathana, Director of the Thai Trade Center Manila, expressed her delight at the event’s overwhelming success, noting that Thai rice has truly won the hearts of Filipino consumers. She emphasized that the participation in WOFEX 2024 marks a significant achievement in the collaboration between Thailand and the Philippines, addressing food security challenges and fostering a mutually beneficial relationship for shared prosperity in the future.

Another major attraction at the booth was the diverse range of premium Thai rice varieties on display, including Thai white rice, Thai fragrant rice, and the internationally acclaimed Thai Hom Mali rice, known for its soft, long grains, floral aroma, and exceptional flavor. Visitors were particularly drawn to the exclusive event pricing offered by Thai rice exporters and Philippine importers, which provided a unique opportunity to purchase high-quality Thai rice and enhance their culinary creations.

In addition to the rice and rice product showcase, the booth featured engaging cooking demonstrations by acclaimed Thai SELECT restaurants in Metro Manila, such as Benjarong, Azuthai, Nara Thai Cuisine, Thai BBQ Original Restaurant, Greyhound Café Philippines, and Mango Tree. These sessions allowed visitors to watch as talented chefs transformed simple ingredients into exquisite dishes using Thai rice, offering an immersive culinary experience that highlighted the excellence of Thai cuisine.

Attendees left the event with a deeper appreciation for Thai rice and its integral role in Thai cuisine, eager to incorporate these premium varieties into their own culinary practices. The “Think Rice Think Thailand” campaign not only promoted Thai rice but also strengthened the cultural and economic bonds between Thailand and the Philippines.

For more information, contact the Thai Trade Center in Manila, Department of International Trade Promotion (DITP) at Tel: 88940406 or 88940403, email: thaicommnl@ymail.com, or fax: 88160698

Embrace Your Skin’s Needs: Cetaphil, with Watsons and SM Beauty, Unveils the Science of Sensitive Skin Care with the National Healthy Skin Mission: Skin Academy

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This August, Cetaphil invites you to embark on a journey to healthy skin at the National Healthy Skin Mission: Skin Academy. In partnership with Watsons and SM Beauty, the leading destination for skin care and beauty, Cetaphil is set to host this monthlong activation beginning on August 1, 2024, at SM Makati.

Did you know you can boost your skin’s 15 essential ceramides? These 15 ceramides will help maintain your skin’s moisture barrier, which is important because a healthy moisture barrier is essential for overall skin health and function. This protective layer acts as the skin’s first line of defense against environmental stressors, pollutants, and harmful microorganisms while also helping to retain moisture within the skin.

This year’s NHSM takes you behind the scenes of skin science, to learn more about ways you can improve your skin’s moisture barrier with the 15 essential ceramides, and to reveal how Cetaphil’s advanced formulations cater to a diverse range of sensitive skin needs.

In an age of online skincare misinformation, Cetaphil aims to cut through the noise with the Skin Academy. Viral, trending skin-care tips are bound to be based on anecdotal evidence or misconceptions. Without proper vetting by professionals, such advice can lead to harmful practices that damage the skin’s moisture barrier or exacerbate existing issues. These one-size-fits-all solutions often ignore the fact that skincare needs vary greatly among individuals based on specific concerns.

Additionally, following unverified advice might lead people to neglect essential skincare practices or abandon treatments prescribed by dermatologists. This can result in worsening skin conditions or delayed proper treatment.

That is why, for the Skin Academy, experts will be on hand to offer practical skin tips and share the latest in sensitive skin research on how to keep skin healthy with the full range of Cetaphil products (Cetaphil, Cetaphil Bright Healthy Radiance, Cetaphil Baby, Cetaphil Pro-AD and BENZAC) that can help you achieve up to 10x skin hydration after first use, demonstrating the brand’s commitment to science-backed skincare solutions.

Discover firsthand why Cetaphil remains the trusted choice for dermatologists and sensitive skin care users alike and don’t miss this opportunity to unlock the secrets of healthy, radiant skin. Your skin deserves the science-backed care that only Cetaphil can provide.

With your improved moisture barrier, you’ll notice that your skin looks more radiant and feels smoother.

Angel’s Pizza Achieves Record Sales on GrabFood in 1st Half of 2024

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Angel’s Pizza, the fastest-growing pizza chain of the Figaro Coffee Group, is excited to announce a remarkable achievement in its mid-year business review. The company has achieved 1.2 Billion Pesos in sales on GrabFood during the first half of 2024, with over 925 thousand transactions.

This impressive figure represents a year-to-year growth of 63%, showcasing the brand’s strong post-pandemic recovery and sustained delivery business on the leading on-demand deliveries platform. This growth was driven by a strong collaboration with Grab, driven by successful campaigns and innovative solutions such as GrabUnlimited Deals.

Angel’s Pizza is part of GrabFood Signatures, a community of merchant-partners exclusive to the Grab platform. As a GrabFood Signatures merchant-partner, Angel’s Pizza gets access to exclusive marketing and promo mileages that put them front and center during platform campaigns, leading to unparalleled user and transaction growth.

In Metro Manila, Angel’s Pizza experienced a 53% year-to-year sales growth on the GrabFood platform. In the provincial areas, Angel’s Pizza achieved a rapid 151% year-to-year sales growth. These figures affirm Angel’s Pizza as a strong pizza brand which customers keep coming back to on the GrabFood platform.

The mid-year business review event was attended by key personnel, including Justin Liu,  Chairman of Figaro Coffee Group; Ace Azarraga, Director for Brand and Partnership of  Figaro Coffee Group; GJ Roño, Grab Philippines Director for Strategy and Partnership; Yayen Portal, Grab Head of Merchants; Bea Torricer, GrabFood Commercial Lead PH and Sandy Calderon, GrabFood Key Account Manager.

Justin Liu, Chairman of Figaro Coffee Group, stated, “We are incredibly proud of the progress Angel’s Pizza has made. Achieving 1.2 billion in sales on Grab in the first half of 2024 is a monumental milestone that reflects our dedication to providing high-quality products and excellent service to our customers. As a long-time partner of Grab, we affirm our continuous and strong relationship which gives us more excitement towards future growth and innovation together.”

Ace Azarraga, Director for Brand and Partnership, added, “This significant growth is a result of our strategic partnerships and relentless focus on innovation and customer satisfaction. We thank Grab and our loyal customers for their continued support and trust in Angel’s Pizza.”

Grab Philippines Director for Deliveries and Strategy Greg Camacho shared, “The success of Angel’s Pizza attests to the positive impact of collaboration between GrabFood and its merchant-partners, and we are glad to be part of their growth story.”

Camacho also underscored GrabFood’s dedication to empowering businesses. “We are relentless in our pursuit of innovative campaigns and technologies – which include GrabUnlimited and our array of ad tools and promos – which help our merchant-partners create informed and effective strategies in reaching our highly active user base. This co-engineering of solutions enables us to propel them towards the vision they’ve set for their businesses.”

Angel’s Pizza’s success is a testament to its innovative approach, customer-centric strategies, and commitment to delivering delicious and high-quality products.

ArenaPlus gifts P5 Million to brand ambassador and double Olympic gold medalist Carlos Yulo

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ArenaPlus joins the rest of the nation by celebrating the momentous double gold medal victory of Carlos “Golden Boy” Yulo in the 2024 Olympic Games. To honor Yulo’s historic achievement, ArenaPlus is awarding the Olympian an “Astig Hero Bonus” of ₱5,000,000 in cash. This gesture of ArenaPlus’ pride and gratitude to Yulo for representing the country in the most prestigious sporting event in the world.

DigiPlus, the parent company of sports betting platform ArenaPlus, has been proudly championing Carlos Yulo since the start of the Olympic games. As one of ArenaPlus’ official brand ambassadors, Yulo has had the company’s full support throughout the entirety of his Olympic campaign.

In a pre-Olympics send off with representatives from ArenaPlus, Yulo even spoke on the value of his partnership with the company. “Maraming maraming salamat po na recognize niyo po ako at gusto niyo ko supportahan,” he said. “Ibubuhos ko lahat at tatapatan ko po yung mga suportahan at salamat sa suporta niyong lahat at ipagdasal natin ang mga kasaling atleta sa Olympics.”

Yulo’s hard work and dedication resulted in the historic win of two gold medals in men’s artistic gymnastics in the men’s floor and men’s vault exercises. The victory makes him only the second ever Filipino Olympic gold medalist, and the most awarded one in history.

DigiPlus Chairman Eusebio H. Tanco spoke on the hopes for Yulo’s future after these Olympic games. “Carlos Yulo truly embodies the ‘astig’ Pinoy spirit,” said Tanco. “We coudn’t be prouder of how he has represented both our country and DigiPlus. Our warmest congratulations to him!”

Yulo’s success in the Olympics also aligns with ArenaPlus’ vision of a thriving and diverse interest in sports here in the Philippines. With the money provided by ArenaPlus, Yulo now has the means and funding to further hone his skills and improve his training conditions. This will only aid him in his athletic career moving forward, setting him up for greater success down the line.

At the same time, ArenaPlus hopes Yulo’s victory turns eyes to the wide variety of athletic endeavors that can be enjoyed by people from all walks of life. Young athletes should consider a wide variety of sports, and their interest should be nurtured. It’s only through young people exploring the diverse options of various sports that the country can achieve the highest potential of the Filipino athlete.

CHARM BY DR. JLOPEZ,MD PROMOTES HEALTHY AGING

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Beauty, as the popular quote says, is in the eye of the beholder.

While this may sound true, the standards of beauty have changed over the years. In this digital age, external appearance or aesthetics has become readily available and accessible. But true beauty lies in the harmony between physical and external appearance, captivating an aura that goes beyond what meets the eye.

This is what CHARM By DR. JOEL LOPEZ, MD advocates by offering comprehensive wellness.

“CHARM stands for Center for Healthy Aging and Regenerative Medicine,” explained CHARM Chief Executive Officer and Medical Director Dr. Joel Lopez during the grand launching held at the South Wing Atrium, Greenhills Mall, recently. “We are dedicated to helping you embrace the beauty of healthy aging and regenerative medicine. Our approach combines the art of aesthetic enhancement with the science of rejuvenation.”

Dr. Lopez demonstrated OligoScan to the public. This is a revolutionary method for  testing mineral status and potential heavy metal toxicity. He also talked about healthy aging, living your best life as you grow older. It encompasses maintaining physical, mental, and emotional well-being while adapting to the natural changes that occur with age.

“Our team of experts understands the unique needs and desires of individuals who wish to age gracefully, and we offer personalized solutions to help you look and feel your best at every stage of life.”

He further discussed regenerative medicine, which is a cutting-edge field that harnesses the body’s natural healing abilities to restore and regenerate damaged tissues.

“We aim to optimize your body’s regenerative potential, by leveraging innovative treatments and techniques. Whether you seek to improve the appearance of your skin, enhance joint function, or promote overall wellness, our regenerative medicine services can help unlock your body’s innate ability to heal and rejuvenate.”

“We believe that healthy aging and regenerative medicine go hand in hand. Our goal is to empower you to live life to the fullest, embracing the beauty and vitality that come with each passing year.”

He concurrently serves as the Medical Director at the Azzolino Chiropractic and Integrative Wellness in San Francisco, California, and as Lead Medical Consultant for Renew Youth in Wisconsin, USA. He is the Chief Medical Officer at CannaPacific Solutions Philippines and has previously held positions including Associate Medical Director at San Francisco Preventive Medical Group in San Francisco, California and Medical Director at Lifecore and European Wellness Center in Manila, Philippines. He has also served as a Medical Consultant for various institutions and as a Scientific Advisory Board member for Integrative Therapeutics USA.

Backed by scientific expertise and personalized care, CHARM By DR. JOEL LOPEZ, MD embarks on a transformative journey towards radiant health and timeless beauty.

Highlights of the event include the facility tour for the invited media, enabling them to see state-of-the-art machines and equipment. San Juan Mayor Francis Zamora and Vice Mayor Angelo Agcaoili grace the said event. CHARM Ambassadors Cory Quirino, Carmi Martin and Kata Inocencio were also present, showing support to Dr. JLopez.

Schedule a consultation today and discover the possibilities of healthy aging and regenerative medicine with CHARM By Dr. JOEL LOPEZ, MD located at the Lower Ground Floor, Greenhills Mall, San Juan.

2GO Enhances Logistics Efficiency with New X-ray Machine at Air Freight Hub

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2GO, the Philippines’ largest end-to-end logistics, transportation, and distribution solutions provider, together with Cebu Pacific Airlines, is proud to announce the commissioning of the X-ray machine at 2GO’s Gateway Hub. This significant upgrade aims to optimize the movement of goods via air to and from Manila and various parts of the country, providing businesses with more flexibility in terms of cargo acceptance without compromising delivery deadlines.

The newly installed X-ray machine enables 2GO to extend the cut-off time for cargo acceptance, giving partners additional time to prepare their shipments while still adhering to stringent delivery schedules.

“At 2GO, we are continually seeking ways to innovate and improve our services,” said Faye Alonzo, Business Unit Head of 2GO Forwarding. “The introduction of this state-of-the-art X-ray machine is a testament to our dedication to achieving efficiency and customer satisfaction. We look forward to showcasing our increased flexibility to our partners.”

2GO’s commitment to serving its clients and partners has been recognized by its air cargo partner, Cebu Pacific Airlines, which named 2GO its Top Domestic Cargo Agent of 2023. The X-ray technology significantly reduces processing times, allowing for immediate loading and transfer to Cebu Pacific aircraft especially highly sensitive pharmaceutical products, perishables, and temperature-controlled items. This enhancement not only ensures faster delivery but also improves security measures by thoroughly screening prohibited items, safeguarding the supply chain’s integrity.

“2GO Forwarding was one of our most significant logistics partners last year, and we aim to strengthen this partnership by offering tools that enhance their operations and improve the quality of cargo checks before flying with us. The reduced processing time and extended cut-off hours perfectly align with our shared commitment to delivering timely and efficient services to our customers,” said Bonita Busch, Group Director of Cargo Commercial.

“We are excited to further strengthen our partnership with Cebu Pacific,” said Will Howell, 2GO Group Chief Financial Officer. “This new equipment brings immense value to our operations and business, enabling us to leverage technology and extend our service capabilities. We anticipate continued growth and success as we work together to deliver exceptional logistics services to Filipinos.”

In addition to its enhanced air freight capabilities, 2GO offers robust Less than Container Load (LCL) and Full Container Load (FCL) shipside services, catering to diverse shipping needs with nationwide reach and reliable schedules. Furthermore, 2GO’s logistical power is complemented by an extensive fleet of trucks that enhance its capabilities on land, alongside its maritime services. These ongoing upgrades to its fleet and infrastructure reinforce 2GO’s position as the leading logistics provider in the Philippines, supporting the growing e-commerce sector that demands rapid and reliable delivery services.

Learn more by emailing us at forwarding_sales_mnl@2go.com.ph, visiting your nearest 2GO Retail store, or exploring our website at www.2go.com.ph.

From Self-care to Family-care: Silka Launches Kutis Alaganda with Kristine Hermosa-Sotto and Oyo Sotto

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From Self-care to Family-care: Silka Launches Kutis Alaganda with Kristine Hermosa-Sotto and Oyo Sotto

Silka, a staple skincare brand in every FIlipino household, proudly launches its #KutisAlaganda campaign featuring beloved celebrity couple Kristine Hermosa-Sotto and Oyo Sotto.

For more than two decades, Silka has showered many Filipinas with its signature alaga, helping every mother, daughter and women in the family achieve healthier skin and bring out their natural na ganda.

With Silka’s newest campaign,  it goes above and beyond to guarantee that everyone  enjoys the alaga at gandang Silka experience, serving everyone from women practicing self-care, to all members of every FIlipino family.

In the heart of every Filipino family lies an unbreakable bond that emphasizes love, care, and togetherness. This deep-rooted cultural value is beautifully represented in #KutisAlaganda campaign, emphasizing SIlka’s role not just in skincare, but in strengthening the bonds within families.

“We are taking on a newer and larger purpose, extending our gift of Alaga to all the FIlipino families,” Ms. Jane Co, Vice President for Marketing of Cosmetique Asia Corporation highlights. “Our newest ambassadors mirror the parents who gave the best care to themselves, allowing them to offer the best care to their families. Through this partnership, our Alaga will be passed on to the new generations, giving them natural Kutis Alaganda.”

Kristine Hermosa-Sotto, known for her timeless beauty, shares her belief in the long-term benefits of self-care, now to family-care. “Well, It is important to take care of yourself, talaga. Kailangan alaga mo ang sarili mo so you can take care of things, people – like your family around you. And Silka is one of the things that we keep using because ramdam namin ang alaga niya,” shared Kristine.

Silka Papaya is celebrated as a gentle and nourishing soap that helps reveal a smoother, healthier skin. Apart from its trusted quality, Silka also extends its alaga by being value for money, which makes it the perfect choice for Filipino families valuing quality and affordability. As such, Kristine’s preference for Silka stems from its commitment to delivering excellent skincare products without compromising on quality, ensuring optimal care for its users.

This endorsement marks Kristine and Oyo’s first personal care brand endorsement as a couple. Kristine remarks, “meron kaming mga sitcoms eh, mga soap opera ganun.” Oyo adds, “mga magazine shoots. Pero ito, Silka is the first endorsement na kaming dalawa lang. Kasi meron kami with mga bata, with (our) kids.”

Ms. Apple de Belen, Marketing Manager of Silka, emphasizes the brand’s commitment to providing the best care. “With this new campaign, we position Silka Papaya Soap as the Alaga we bring home to our families. Deserve nila ang top and best alaga, kaya deserve nila ang Silka.”

This campaign also emphasizes that Silka papaya soap is also suitable for men. As Oyo shares, “Nung una nagulat ako kasi pinapatry ako ni Tin ng papaya soap, pero when I tried it, nagustuhan ko kasi ang bango, tapos naramadaman ko na lumambot yung skin ko. Hindi siya nakaka-dry ng balat, moisturized talaga.”

He further added, “Si Tin kasi mapili yan. Very meticulous sya sa pagpili ng mga products na ginagamit niya. Pero dahil approved sa kaniya, edi mas naconvinced ako na okay talaga ang Silka. I’m here to vouch for Silka na hindi ito pambabae lang.”

Discover more about Silka’s #KutisAlaganda campaign, and join Kristine and Oyo in their family-care journey by shopping them on Silka’s official Shopee, Lazada and Tiktok stores. Follow Silka on FacebookInstagram and Tiktok to learn more.

Puregold and Nissan electrify Sustainability Efforts

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Puregold Price Club, Inc. announced today a significant partnership with Nissan Philippines to accelerate its sustainability efforts.

“Our efforts to be more sustainable are central to a better future for younger generations and our long-term success as a company. We are committed to integrating sustainability across our operations and motivating our customers to join us in these efforts,” said Puregold Price Club, Inc. President Ferdinand Vincent Co.

Puregold initiates a major transition of its store operations fleet by incorporating seven Nissan Kicks e-POWER vehicles.

Nissan Kicks e-POWER uses a 100% electric motor-driven system, utilizing the Battery Electric Vehicle (BEV) technology perfected in the Nissan LEAF. The vehicle features a gasoline engine that acts as a range extender, charging the high-voltage battery pack for exceptional power efficiency

“The Nissan Kicks e-POWER aligns perfectly with Puregold’s commitment to sustainable practices. Its exceptional fuel efficiency and innovative electric motor technology will contribute significantly to Puregold’s environmental goals and operational cost savings.”  Said Nissan Philippines, President Yasuhisa Masuda.

Puregold’s Sustainability Goes Beyond

Puregold continues to implement various initiatives across its operations, including:

  • ‘Walang Plastik Grocery Days’: every Monday and Wednesday, educating their shoppers on reducing plastic waste.  Tindahan Ni Aling Puring members receive a Php1 cashback for each eco bag used and can save up to Php5 per transaction.
  • LED Lighting Transition: All Puregold stores are transitioning to 100% LED main lighting to reduce energy consumption significantly.
  • Solar Power Expansion: Puregold is expanding its solar power installations across Metro Manila and nearby provincial locations. This includes stores in Taguig, Paco, Balintawak, North Commonwealth, Taytay, Better Living, Sucat, Calamba Crossing, San Pablo, GMA areas, Anabu, Subic, Guiguinto Bulacan, Caloocan, Pasig, Valenzuela, Brookside Cavite, Bacoor, Calicanto, BF Homes, San Pablo Highway, and Santa Rosa.
  • Wastewater Treatment and Water Conservation: The company ensures its wastewater treatment facilities comply with government regulations. It invests in rainwater catchment, greywater reuse, and other water-saving measures to minimize its impact on water resources.

Standing out for its commitment to sustainability, Puregold Price Club leads the way among multi-channel retailers according to Brand Finance, a respected brand valuation agency. This recognition reflects Puregold Price Club’s dedication to growth and customer value, as evaluated by Brand Finance in their annual assessment of over 5,000 brands worldwide.

SM Ramps Up Aid for Communities Hit by Typhoon Carina

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In the wake of Typhoon Carina’s severe impact across Luzon and Metro Manila, the SM Group has intensified its relief efforts through the SM Foundation’s Operation Tulong Express (OPTE) program. The foundation has distributed over 23,000 “Kalinga” relief packs to those affected by the heavy rains and widespread flooding.

SM employee-volunteers have been on the ground, delivering Kalinga Packs to several affected areas including Metro Manila, Bulacan, Bataan, Olongapo City, Pampanga, Rizal, and Cavite. These packs include essential supplies aimed at alleviating immediate needs and providing comfort to displaced families.

In a coordinated response, SM Supermalls has established OPTE booths in partnership with the Philippine Red Cross. These booths serve as hubs for distributing relief items and offering assistance to affected individuals.

To further support the community, SM malls have extended their services by offering free overnight parking for stranded individuals, as well as free WiFi and phone charging stations to help people stay connected with their families and loved ones. Additionally, help desks have been set up at various SM Supermalls to provide critical information and support to local residents during this challenging time.

Operation Tulong Express (OPTE) is a social good program by the SM Foundation, in collaboration with SM Supermalls and SM Markets, dedicated to providing rapid response in times of calamity and crisis. Since its inception, the program has distributed over 800,000 Kalinga Packs nationwide.

Introducing the Barbie Ladies Shoes Collection: A Stylish Fusion of Comfort and Elegance

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Introducing the Barbie Ladies Shoes Collection: A Stylish Fusion of Comfort and Elegance

Richprime Global Incorporated, a leading distributor and retailer of children’s products in the Philippines, is delighted to announce the launch of the highly anticipated Barbie Ladies Shoes Collection. This exclusive range embodies the perfect blend of comfort, elegance, and style, designed to cater to the modern woman’s diverse lifestyle needs. Inspired by the iconic Barbie brand, our collection promises to bring a touch of glamour and sophistication to every step.

The Barbie Ladies Shoes Collection features an array of meticulously crafted designs, including chic wedges, comfortable flats, and trendy sneakers. Each pair is made with high-quality materials to ensure durability and maximum comfort, allowing women to effortlessly transition from day to night. Whether you’re attending a formal event, heading to the office, or enjoying a casual day out, the Barbie Ladies Shoes Collection offers the perfect footwear for every occasion.

“We are thrilled to introduce the Barbie Ladies Shoes Collection to our customers,” said Ms. Myrna Tang Yao, CEO & President of Richprime Global Incorporated and Richprime Sales Incorporated, Footwear Division of Richprime Group of Companies. “Our collaboration with the Barbie brand has allowed us to create a line that not only reflects timeless elegance but also meets the practical needs of today’s women. We believe this collection will resonate with fashion-forward individuals who seek both style and comfort in their footwear.”

from left to right
1. Nico Chu, Senior Vice President for SM fashion Merchandising shoes & bags
2. Aldwin Co, Executive Vice President of the SM Fashion
3. Liza Yao – Richprime Global Inc, Managing Director
4. Myrna Yao – CEO / President, Richprime Global Inc.
5. Congresswoman Camille Villar
6. Felanie Lee Lim, Senior Vice President for Sm fashion merchandising shoes & bags

To celebrate the launch, Richprime Sales Incorporated is hosting an exclusive event on July 31, 2024, at SM Megamall Mega Fashion Hall, featuring a special showcase of the Barbie Ladies Shoes Collection. Attendees will have the opportunity to experience the collection firsthand, enjoy live entertainment, a fashion show, and receive special discounts on their purchases. Join us for an unforgettable afternoon of fashion and fun as we unveil this exciting new collection.