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Babae Ako Partylist Hosts Biggest Empower Her Event in Mataasnakahoy, Batangas

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chroniclesph
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Mataasnakahoy, Batangas—The Babae Ako Partylist hosted its biggest “Empower Her” event to date, led by Ms. Rossel “Shantal D.” Dimayuga, Babae Ako Partylist – first nominee, along with her fellow nominees. The event is particularly close to Ms. Dimayuga’s heart, as Mataasnakahoy is not only her hometown but also the place where she spent her formative years. It was a true homecoming for her, filled with nostalgia, pride, and an overwhelming sense of community.

The day’s festivities kicked off with a lively and colorful parade, energized by participants from across Batangas, all eager to join in the celebration. The streets were filled with music, cheers, and a palpable sense of excitement. Among the event’s most anticipated highlights was the Zumba Competition, which featured more than 25 Zumba groups, each bringing their best moves to the stage. The competition was not just about fitness but about joy, camaraderie, and the shared energy of women coming together in celebration. The synchronized routines and contagious energy were a sight to behold, leaving the crowd in awe.

Beyond the entertainment, the event also prioritized the well-being of attendees. Free haircuts and massages were offered, giving participants a chance to relax and be pampered, further emphasizing the event’s focus on self-care and empowerment. The excitement continued with thrilling raffle draws, where many lucky guests took home exciting prizes, adding to the day’s fun and engagement.

In her keynote speech, Ms. Rossel “Shantal D.” Dimayuga took the stage with a warm smile, greeting her fellow kababayans. She surprised the crowd with a heartfelt song performance, which brought everyone to their feet, creating a moment of unity and shared emotion. In her address, she passionately reiterated the core advocacies of the Babae Ako Partylist, particularly focusing on the empowerment and rights of women. Ms. Dimayuga emphasized the importance of solidarity and collective action, urging the community to continue supporting initiatives that uplift women and strengthen families. Her words struck a chord with the audience, reinforcing the message that true progress comes from working together.

The success of the event was a testament to the collaborative efforts of the entire community. Ms. Dimayuga extended her deepest gratitude to Governor Jay Manalo Ilagan, Mayor Janet M. Ilagan, and the entire leadership of Mataasnakahoy for their invaluable support in making the event possible. She closed her speech with a touching message to her kababayans, saying, “Maraming maraming salamat, at mahal ko po kayo,” a statement that resonated deeply with everyone in attendance.

The “Empower Her” event was not just a celebration; it was a powerful reminder of the strength and resilience of women, as well as the importance of community. It left a lasting impact on everyone involved, inspiring hope and a renewed commitment to empowering one another. Babae Ako Partylist remains unwavering in its commitment to empowering women, and will continue to bring events like these to communities everywhere, ensuring that every woman has the opportunity to rise, thrive, and be celebrated

Sam Verzosa Commemorates Birthday by Inspiring 100 Entrepreneurs in Manila

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chroniclesph
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Sam Verzosa, popularly known as “Kuya SV” celebrated his birthday in a meaningful way by giving back to the community. Rather than throwing a lavish party, he distributed 100 SioManila Mobile Franchise Business Carts to hardworking and deserving individuals in Manila.

The event took place at the MLQU compound, where a crowd of eager recipients gathered, each excited about the opportunity to start their own business and enhance their lives.

In line with the shoot and behind the scenes of his TV Program, “DEAR SV,” which airs every Saturday at 11:30 PM on GMA 7, Sam continues to uplift and empower more Filipinos through this public affairs program that serves as an inspiration and gives hope to many.

He urged everyone to chase their dreams and embrace the opportunities before them. “From my success story, let’s begin your journey!” he proclaimed, hoping that this small gift would inspire positive change for each recipient and their families.

“True fulfillment comes from giving and serving our community. Together, we can create lasting change and uplift those around us. Let’s spread kindness and empower each other.

That’s what Sam Verzosa is, “ang Kuya SV ng Maynila.”

Sun Life and Beyond Sport’s Hoops + Health program helps over 14,000 kids and communities across Asia get active

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chroniclesph
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Sun Life’s Hoops + Health program, in partnership with global sport-for-social-change organization Beyond Sport, has helped over 14,000 kids and communities get active in 2024.

Rolled out in the Philippines, Hong Kong, Indonesia, Malaysia, Singapore and Vietnam, the program focused on three key areas – improving access to physical activity with renovated basketball courts in underprivileged areas; engaging local communities, coaches, and Sun Life employees through court opening events, volunteering days, and workshops; and inspiring young people to be more active through free-to-access basketball sessions.

Following the 2022 research by the Active Healthy Kids Global Alliance which found a worrying lack of physical activity amongst children aged 6-17 across Asia, this prompted a need to improve health outcomes for underserved youth.

In the Philippines, Sun Life transformed the basketball court in the Legacy of Light Village in Calauan, Laguna. The court underwent significant refurbishment work including surface repairs, installation of durable tiled court covering, and the construction of a new fence. To date, the Hoops + Health program has supported 3,490 young Filipinos.

“At Sun Life, we recognize the vital role that sport plays in keeping young people active, healthy, and engaged,” said David Broom, Chief Client and Distribution Officer at Sun Life Asia. “Our Hoops + Health program is all about creating spaces where everyone can access coaching and training. We hope these revitalized basketball courts will continue to be the beating heart of these local neighbourhoods, as we make positive strides towards nurturing a healthier, more active generation in the Philippines and across Asia.”

Fred Turner, Executive Director at Beyond Sport, emphasizes the multifaceted benefits of sports, “Sport is not only a fantastic way to stay active and healthy, but it also imparts valuable life skills that extend beyond the court. However, the ability to access these benefits hinges on the availability of proper coaching infrastructure and facilities. The collaborative Hoops + Health program is dedicated to empowering local communities through sport, providing children and adults with safe and functional spaces for learning and development.”

“It is our core purpose as a company to help people live healthier lives,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. “By encouraging active lifestyles, Sun Life hopes to create a ripple effect of positive health outcomes for more generations.”

Read the full report at https://sunlife.co/HoopsHealthImpactReport.

National PR Congress ventures “into the unknown”

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chroniclesph
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The 31st installment of the annual event aims to help shed light on developments that impact the communication profession

The National Public Relations Congress, the biggest learning and networking event in the local PR industry, will be holding its 31st installment on September 26-27 at The Manila Hotel, with a host of expert speakers to discuss some of the most relevant topics for industry practitioners today.

This year’s theme, dubbed “Into the Unknown: Communication in the Time of VUCA,” will bring to the fore some recent and possible future developments that have rocked and may potentially disrupt the industry. VUCA stands for volatility, uncertainty, complexity, and ambiguity – a state of constant and unpredictable change that demands novel and agile strategies to be able to succeed.

Grupo Agatep President Norman Agatep, also the Chair of this year’s PR Congress, will open the event, followed by the keynote to be delivered by The Misfits Camp Chairmom and Founder Merlee Jayme about how artificial intelligence (AI) can never replace the human touch. Kantar Media Managing Director Jay Bautista will follow with a talk on how media consumption can shed more light on today’s multi-generational society.

Also speaking on the first conference day are Department of Budget and Management Undersecretary Goddes Hope Libiran, who will talk about crisis response in the realm of public service; ABS-CBN Creative Communications Management Head Robert Labayen, who will discuss how entertainment can foster meaningful audience engagement; and TBWA\Santiago Mangada Puno Chairman and Chief Creative Officer Melvin Mangada, who will tackle cancel culture and how brands can turn a boycott into a “buycott.”

Two panel discussions will also take place on Day 1. Brick Management Consulting Principal Consultant & Founder Myke Santos, University of Santo Tomas Creative Writing Department Chairperson Dr. Joselito Delos Reyes, Tangere CEO Martin Penaflor, and Publicis Groupe Philippines Chief Creative Agencies Officer Tats Cruz will engage in a discussion around stakeholder communication in the era of social media, AI, and Web3, to be moderated by ABS-CBN Integrated Corporate Communications Vice President Kane Errol Choa.

The other panel discussion will revolve around brand reputation as shaped by multiple stakeholders outside of brands themselves. Panelists include KahnDo Solutions Co-Founder and CEO Jolina Kahn, Creator and Influencer Council of the Philippines President Jako De Leon, Philippine Daily Inquirer Business Editor Tina Arceo-Dumlao, and Reddit Country Lead Jules Garcia.

The second day of the conference will kick off with BS Works CEO Cliff Eala delivering a keynote on how data and behavioral sciences can help communicators do their jobs better. This will be followed by a presentation from Synergy Market Research + Strategic Consultancy President and CEO Germaine Reyes on how brands can harness statistics to craft meaningful narratives.

Also speaking on Day 2 are India’s School of Communications and Reputation Dean Hemant Gaule, who will discuss how AI has affected the public relations profession; Havas Media Philippines Data & Analytics Head Philip Tiongson, who will talk about generative AI; and Global AI Council Country Director Catz Jalandoni, who will tackle whether or not ethics in PR can co-exist with AI.

As with the first day, there will also be two panel discussions on the second day. The first one will center on how brands can master emerging platforms in today’s multi-screen society, which will include Digital Marketing Association of the Philippines President and Ogilvy Consulting Philippines Head Manny Gonzales, Homonym Founder & CEO Mike Constantino, Octopus&Whale Founder & CEO Joey Tiempo, and Facts First Podcast Founder and Host Christian Esguerra as panelists, and World Communications Malaysia Managing Director Jaffri Osman as moderator.

Capping off the event is a discussion around the fate of Philippine public relations in the age of AI, to be kicked off by a talk by PAGEONE Group Chairman & CEO Ron Jabal, and with Public Relations Society of the Philippines President Andy Saracho, International Association of Business Communicators Philippines President Belle Tiongco, and International Public Relations Association Philippines Chairman Noel Nieva as reactors. Moderating the discussion is Ripple8 Managing Partner & Media Relations and Activations Director Michelle Orosa-Ople.

The National Public Relations Congress is one of the flagship programs of the Public Relations Society of the Philippines, the oldest and most respected organization of PR practitioners in the country. This year’s Congress is made possible with the support of DigiPlus and PLDT Home as Platinum Sponsors; BDO, Development Bank of the Philippines, EastWest Bank, and San Miguel Corp. as Silver Sponsors; and BPI, DDB Group, GlueUp, Meralco, Metrobank Foundation, SM Foundation, Philippine Veterans Bank, and PhilCare as Bronze Sponsors. Also supporting the event are Pag-IBIG Fund, Philippine Deposit Insurance Corporation, Crowne Plaza Manila Galleria, Grab, Jollibee Foods Corp., Pascual Laboratories, URC, Watsons, and Intellicare. Official media partners are GMA Network, BusinessWorld, Nerve/Rappler, The Daily Tribune, and The Philippine Star. Official Digital OOH Partner is DOOH Philippines, Inc.

To learn more about the event, visit <https://app.glueup.com/event/into-the-unknown-114688/>.

Salvador “Bogs” Violago Shares Vision for Bulacan in Exclusive Press Meet

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chroniclesph
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Salvador “Bogs” Violago Shares Vision for Bulacan in Exclusive Press Meet

Salvador “Bogs” Violago, the officially endorsed candidate for Governor of Bulacan by Partido Federal ng Pilipinas (PFP), met with the local press at Midas Hotel to unveil his vision for the province, just two weeks before formally filing his candidacy. The event, expertly managed by SOCEX Consulting Corp, allowed Violago to share his unwavering commitment to “Asenso Bulakenyo” and his platform of “Tunay na Pagbabagong Ramdam ng Lahat”.

Key Highlights from the Press Meet:

  • Resilient Development: Violago outlined his plans to enhance Bulacan’s infrastructure and disaster preparedness. His strategies include fortifying public facilities and implementing comprehensive disaster response plans to ensure the province can effectively recover from various challenges.
  • Equitable Opportunities: He discussed his commitment to creating jobs, improving educational access for all, and expanding healthcare services. Violago aims to ensure that every Bulakenyo has the opportunity to thrive.
  • Accountable Leadership: Violago pledged to transparent governance through open data policies and regular updates, emphasizing the importance of community engagement in decision-making processes.
  • Lasting Impact: His vision includes promoting environmental sustainability, preserving Bulacan’s cultural heritage, and implementing progressive policies for enduring development.

“My vision for Bulacan is not just about promises but about real, tangible progress,” Violago stated. “Asenso Bulakenyo reflects my commitment to creating a thriving and inclusive province where every Bulakenyo can achieve their full potential.”

The press meet successfully showcased Violago’s dedication and strategic approach to governance. SOCEX Consulting Corp’s role was crucial in delivering a polished and impactful presentation of Violago’s vision for Bulacan’s future. He invites the people of Bulacan to experience his leadership and find the “real change” they have been waiting for.

Brand Verification: The Philippines’ Latest Defense Against the Surge of Counterfeit Goods

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chroniclesph
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The ongoing battle against counterfeit products in the Philippines has reached new heights, with recent operations in August by the National Bureau of Investigation (NBI) seizing up to P5.5 million worth of fake goods across Metro Manila and Rizal. As the country grapples with a growing flood of counterfeit items—ranging from luxury brands to essential goods—the launch of a new non-profit organization, Brand Verification, couldn’t be more timely.

Brand Verification, established by a coalition of brand owners, manufacturers, and legal experts, aims to protect both consumers and legitimate businesses from the dangers of counterfeit products. The organization’s launch comes on the heels of record-breaking seizures in 2023, where over ₱26 billion worth of counterfeit goods were confiscated nationwide.

Many of these counterfeit items, often sold on online platforms, pose serious health and safety risks, from substandard beauty products that cause skin damage to fake medicines that jeopardize lives. Brand owners, frustrated by the proliferation of fake versions of their products, decided to act — leading to the creation of Brand Verification.

“We came together because counterfeiters were affecting almost every product we made,” said a spokesperson for Brand Verification. “Our goal is simple: to protect consumers and ensure that they are purchasing legitimate, safe products.”

Brand Verification: How It Works

Brand Verification has developed a sophisticated, multi-layered system to verify product authenticity. Genuine items will now feature a special sticker with a unique serial number, allowing consumers to check the product’s legitimacy through a secure online portal. This system empowers buyers to instantly know whether the item in their hands is authentic or fake.

Beyond product authentication, Brand Verification also employs a dedicated team of investigators who monitor physical and online marketplaces. The team’s mission is to identify and expose fraudulent sellers, from illegal distributors to counterfeit syndicates operating behind seemingly legitimate storefronts.

“Consumers deserve to know they’re getting the real deal, and we’re here to make sure of that. At the same time, we’re actively tracking down the criminals behind these fake products and taking legal action to stop them,” the spokesperson added.

The team behind Brand Verification is comprises of highly specialized professionals, including former law enforcement officers as well as regulatory inspectors from the Food and Drug Administration (FDA).

Additionally, the group has a roster of licensed pharmacists, chemists, legal experts, and more than 3,000 micro-influencers to support their public outreach and investigative efforts. Each member brings a wealth of experience, making Brand Verification a formidable force against counterfeiters.

Prior to its public launch, Brand Verification spent four years meticulously building and refining its operations. During this period, they collaborated with key government agencies and industry experts to ensure their system was effective and robust.

A Nationwide Call to Action

Brand Verification is calling on all manufacturers, brand owners, and even consumers to join their cause. With support from various government agencies and private organizations, they are building a formidable front against the counterfeit crisis that continues to threaten the safety and economic stability of the Philippines.

The proliferation of counterfeit goods not only affects the bottom line of businesses but also endangers the health, safety, and trust of consumers. Brand Verification is committed to creating a marketplace where authenticity prevails, giving buyers peace of mind and helping legitimate businesses thrive.

“Our vision is a world where consumers never have to worry about whether a product is real or fake. We are determined to protect the integrity of the marketplace and the safety of consumers,” the spokesperson concluded, “because in the end, trust is the true currency of any thriving economy.

For those who suspect they have encountered counterfeit products, Brand Verification encourages reports to be sent to their official email: report@brandverification.com.ph or brandv3rification@gmail.com.

Shantal’s Beauty and Wellness Products Soft Launches at Beauty + Health and Wellness Manila at SMX Convention Center

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chroniclesph
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Shantal’s Beauty and Wellness Corporation made its highly anticipated soft launch at the renowned Beauty + Health and Wellness Manila, held at the SMX Convention Center in Pasay City last September 19, 2024.

The soft launch, led by the company’s CEO and Founder, Ms. Rossel “Shantal” Dimayuga, was one of the highlights of the event. The ceremony kicked off with a formal ribbon cutting, marking the corporation’s first major step into the beauty and wellness industry.

In her opening remarks, Ms. Dimayuga expressed her passion and vision for the company. “Our vision is to be a leading advocate for holistic beauty and wellness. Through transformative experiences, we aspire to inspire a global community to prioritize self-care and cultivate a positive, confident sense of well-rounded beauty,” she said, addressing an audience that included industry experts, wellness advocates, and enthusiasts.

The Launch of Shantal’s Temptation Juice

The event also served as the official introduction of the brand’s flagship product—Shantal’s Temptation Juice. Designed for both men and women, this innovative supplement blends nature’s best ingredients to support vitality, beauty, and well-being. Key ingredients such as glutathione, collagen, and Vitamin C have long been celebrated for their anti-aging properties and skin-rejuvenating effects.

According to the company, Shantal’s Temptation Juice goes beyond mere beauty enhancement. It was crafted to foster “healthy sensuality,” supporting individuals in embracing their confidence and charisma. The combination of essential vitamins and antioxidants not only brightens skin and boosts collagen production but also invigorates the body, leaving consumers feeling more energized and radiant. Ms. Dimayuga noted that the product symbolizes the company’s mission: to help people feel beautiful from the inside out.

More Innovations on the Horizon

The soft launch also served as a platform for Ms. Dimayuga to give the public a sneak peek into Shantal’s Beauty and Wellness Corporation’s upcoming product line. The company plans to roll out a series of wellness products aimed at further enhancing both beauty and health.

  • Shantal’s Temptation Coffee – A blend of rich aroma and smooth flavor crafted with the finest natural ingredients to awaken your senses.
  • Collastem – A groundbreaking wellness powder supplement that combines the power of Collagen, Stemcell, Glutathione, and nutrient-rich Chia Seeds.
  •  Etol-Yuken – your ultimate high-fiber powder supplement designed to combat indigestion and alleviate the discomfort of bloating.

These products are part of the company’s overarching goal to provide consumers with holistic solutions that cater to both inner vitality and external beauty.

A Rising Player in the Beauty and Wellness Industry

The soft launch of Shantal’s Beauty and Wellness Corporation marks the beginning of an exciting journey. With a strong focus on integrating beauty, health, and wellness, the company is poised to make a significant impact in the Philippine market and beyond. By focusing on natural ingredients and promoting a message of self-love and well-being, Ms. Dimayuga’s brand has the potential to redefine beauty standards, emphasizing that true beauty stems from a healthy, balanced lifestyle.

As the beauty and wellness industry continues to evolve, Shantal’s Beauty and Wellness Corporation aims to be at the forefront of innovation. With its strong debut and a promising lineup of future products, the company is well on its way to becoming a key player in advocating for holistic beauty solutions.

This launch marks the beginning of Shantal’s Beauty and Wellness Corporation’s journey to becoming a key player in the holistic beauty and wellness sector.

For inquiries and more details about their products, visit their Facebook page at Shantal’s Beauty and Wellness Products. @shantalsbeautyandwellnessproducts

HONOR launches full AI Features with HONOR 200, now available to the public

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chroniclesph
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And yes, you’ll be getting the complete list of Al Features on top of the HONOR AI Eraser!

Leading global smart devices provider, HONOR, has officially started the rollout of its new OS update which includes the highly anticipated HONOR AI Eraser among its revolutionary AI features.

“It was highly requested, and we are very proud that we took our time in developing and perfecting this technology for our HONOR fans to enjoy. To the HONOR 200 and HONOR 200 Pro users out there, check if you have the new OS update and be amazed with our HONOR AI,” said HONOR Philippines Vice President Stephen Cheng.

HONOR’s exciting AI Features:

  1. AI Eraser Tool – Leverages generative AI to seamlessly remove unwanted objects from photos. Photobombers and obstructions can no longer ruin your money shots.
  2. AI Optimize Eyes Close – Another addition is the Group Photo Enhance Tool, capable of editing up to 50 people in a single frame, ensuring everyone looks their best by correcting facial distortions or mistimed blinks.
  3. Face to Face Translation – Believe it or not, HONOR AI can listen to and translate live audio to different languages.
  4. AI Magic Capsule – An interactive place that bubbles up alerts, notifications, and activities of calls, music activity, recording, app activity and others
  5. AI Shopping – On the next updates, you can now just drag text or image to Google search so you can shop on Lazada, Shopee, or TikTok Shop
  6. AI Search – Drag text or image to Google, Facebook, Instagram, WhatsApp, YouTube, or any app you want to search
  7. AI Locate – Drag text to Google maps so you can start locating places or navigate to your destination
  8. AI Drag to Note – Drag text or image to Notes to you can save or edit files
  9. AI Air Gesture – Navigate your phone without even touching it!
  10. HONOR Connect – Connect HONOR smartphone to a laptop or tablet. Then, drag the image or text to the other device so you can do AI shopping, AI searching, and AI travel or locate

All these and more are up for grabs so check out your HONOR 200 now on Shopee https://bit.ly/HONOR_Shopee, Lazada https://bit.ly/HONOR_Lazada, and Tiktok https://bit.ly/HONOR_TikTok or run to your nearest HONOR Experience and Partner stores!

To know more about HONOR AI and its official launch, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

LG XBOOM Sets the New Standard for Portable Audio Excellence

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chroniclesph
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LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.

The event transformed into a vibrant music festival, alive with energy and festive decorations that perfectly highlighted the XBOOM’s cutting-edge technology. This lively atmosphere created an unforgettable experience, showcasing the speakers’ superior features and their versatility for any occasion—whether used outdoors, for traveling, or at a big party.

Black Eyed Peas’ “Boom Boom Pow” also played a key role in the event, initiating the audience for a global movement of breaking boundaries, pushing limits, and living in the moment. As an iconic anthem, “Boom Boom Pow” perfectly complemented the XBOOM’s dynamic features, with the speakers’ bass amplifying the event’s party atmosphere. The collaboration highlighted the synergy between innovative technology and high-energy music, making the launch event a truly unforgettable experience.

Mr. Nakhyun Seong, LG Philippines Managing Director

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement, emphasizing how the XBOOM movement is designed to revolutionize the way we experience music.

“In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.,” he said.

Ms. Mildred Bugay, Product Manager for Audio, detailed the features of the LG XBOOM XL9T and LG XBOOM Go speakers, highlighting their advanced sound technology.

“The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go. ” she explained. The event demonstrated how LG XBOOM speakers are designed for exceptional usability and convenience.

Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multi-color effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.

The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.

The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.

With IP67 rating, the LG XBOOM Go is designed to withstand both water and dust, ensuring the music keeps playing no matter the environment.

The event also featured a dynamic performance from VXON, a rising P-pop group known for their energetic stage presence. VXON thrilled the audience with a global collaboration rendition of “Boom Boom Pow” by the Black Eyed Peas, and their original hits “Saksak Sa Puso” and “Sandal.”

The group also shared their excitement for music, with VXON stating “Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.”

In closing, Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment, emphasized LG’s belief on pushing the limits of innovation that redefines sound quality and enhances the way we experience music in our daily lives.

“The LG XBOOM isn’t just a speaker—it’s your go-to for transforming any gathering, adventure, or chill day at home with amazing sound and smart features. LG XBOOM will be your perfect partner in elevating the mood with powerful sound and features.”

Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:

LG XBOOM XL9T (₱ 44,990.00 SRP) – ₱ 35,990.00

LG XBOOM Go Series:

LG XBOOM XG7Q (₱ 9,490.00 SRP) – ₱ 6,990.00
LG XBOOM XG5Q (₱ 7,490.00 SRP) – ₱ 5,490.00
LG XBOOM XG2T (₱ 3,490.00 SRP) – ₱ 2,490.00

Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on  Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

TCL White Lines: The Future of Home Living

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chroniclesph
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TCL, a global leader in consumer and one of the world’s top two TV brands, is reinforcing its commitment to innovation and improving daily life through advanced technology. While maintaining its strong position in the TV market, TCL is now actively pursuing leadership in the complete smart home solutions space, encompassing air conditioners, washing machines, refrigerators, and audio equipment.

Under the guidance of newly appointed CEO Peter Chen, TCL is setting a new standard in home living. “My vision is to solidify TCL’s presence in these categories, ensuring that we not only continue to innovate but also enrich the lives of consumers worldwide. As we expand globally, my goal is to ensure that TCL remains one of the top innovators in consumer appliances, continuing to meet and exceed the evolving needs of our customers.”

With nearly a decade of experience at TCL, Mr. Chen has witnessed the company’s evolution from a rising star to a dominant force in the TV market. His contributions have been instrumental in building market share and establishing TCL as a recognized leader. But Mr. Chen’s goals for the company go far beyond its current successes.

This year, TCL is prioritizing global expansion and continued product innovation. The company’s advanced technology is revolutionizing home appliances, offering superior comfort, convenience, and efficiency, as exemplified by the TCL White Lines category. TCL has already achieved remarkable success in this area.

As of May, TCL has achieved the top position in terms of volume sold within the air conditioner market. Furthermore, they have secured the No. 1 spot in the split-type category for both ytd 2023 and 2024 in retail stores, according to market research conducted by TRS Research.

In the refrigerator category, TCL have tailored their offerings to cater to various market niches, with the top-mounted models capturing significant market share. This targeted approach has allowed TCL to meet diverse consumer needs effectively.

While in the washing machine segment, TCL has made a significant impact by offering a diverse and high-quality product lineup. Their focus on high-end top-load models, coupled with competitive pricing, has been a key factor in their success. Likewise, they’ve also provided a broad range of options, including both top-load and twin-tub models, catering to various customer needs and preferences.

TCL’s focus on delivering superior technology that fits seamlessly into everyday life with consumers. As a result, TCL earned the No. 1 share in front-load washing machine sales in retail stores in the Philippines based on cumulative market share data from the beginning of 2023 through June 2024 based on TRS Research data. This accomplishment reflects TCL’s commitment to delivering superior products that meet the needs of their customers while maintaining affordability and quality.

“These targeted strategies have been instrumental in fueling our market share growth, reflecting TCL’s commitment to innovation and customer satisfaction across all Whitelines categories,” Mr. Chen enthuses.

As part of the strategy, TCL is not only committed to global growth but is also leading the charge in sustainability and environmental stewardship. Just this year, they are integrating advanced energy-saving technologies into their appliances to help consumers reduce their energy consumption and lower their utility bills. The goal is to not only enhance the efficiency of their products but also to support their customers in making eco-conscious choices.

“Our dedication to sustainability drives us to continuously push for eco-friendly designs and practices that minimize our environmental impact. We believe in leveraging innovative technology to improve people’s lives, solve everyday problems, and bring joy to families. By focusing on these principles, we aim to inspire and empower individuals to pursue greatness while creating a safer and healthier world for everyone,” Mr. Chen continues.

Elevate your everyday home with TCL White Lines Appliances to experience comfort, efficiency, and a cooler significant way of living.

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