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COCONUTPhilippines: Empowering Coconut Farmers and Entrepreneurs Through the CFIDP

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COCONUTPhilippines: Empowering Coconut Farmers and Entrepreneurs Through the CFIDP

The Department of Trade and Industry-Bureau of Marketing and Development Promotions Office (DTI-BMDPO), in collaboration with key government agencies, proudly presents the first-ever COCONUTPhilippines Trade Fair (CTF), scheduled from December 2 to 4, 2024, at Megatrade Hall 1, SM Megamall, Mandaluyong City.

This landmark event is a vital component of the Coconut Farmers and Industry Development Plan (CFIDP), guided by Republic Act (RA) 11524, also known as the Coconut Farmers and Industry Trust Fund Act. The CFIDP reaffirms the government’s dedication to supporting coconut farmers, especially the marginalized, by creating income opportunities, reducing poverty, and fostering social equity. Serving as a blueprint for sustainable development, the CFIDP emphasizes improving the coconut industry’s competitiveness, driving inclusive growth, and expanding market potential for Philippine coconut products.

A Platform for Growth and Innovation

The COCONUTPhilippines Trade Fair is designed to be a premier platform for showcasing the vast potential of Philippine coconut-based products while exploring innovative industry directions. The event will gather farmers, MSMEs, institutional buyers, and key stakeholders for sourcing opportunities, order-taking, and collaborative discussions. It will also feature product launches, market testing, benchmarking, business matching, negotiations, and direct selling.

Notable highlights include the launch of the COCONUTPhilippines brand and the unveiling of the COCOMania mascots.

Strengthening the Coconut Industry

The DTI demonstrates its commitment to the CFIDP through the implementation of research, marketing, and market promotion sub-programs. With the support of the BMDPO, the agency has successfully integrated coconut-based products through special settings in flagship trade shows such as the National Food Fair and National Trade Fair, creating opportunities for coconut farmers to connect with consumers and business partners while enhancing public awareness of these products in the domestic market.

The COCONUTPhilippines Trade Fair, the first stand-alone event of its kind, was developed in partnership with the Philippine Coconut Authority (PCA) and 14 inter-agency stakeholders. The fair celebrates and empowers coconut farmers across Luzon, Visayas, and Mindanao, showcasing the efforts of 90 exhibitors who will present a diverse array of food and non-food coconut products for both local and international markets.

In line with the ongoing promotional campaign, a domestic market research initiative is also underway. This initiative aims to assess demand and consumption trends for coconut-based products, particularly in the food and beverage sectors. It also seeks to provide insights into economic factors driving consumer behavior and identify growth opportunities that directly benefit program beneficiaries.

Creating Awareness Through Collaboration

The CFIDP is a collaborative effort led by 14 government agencies, each playing a critical role in the development of the coconut industry:

  • Philippine Coconut Authority (PCA): Lead agency for program implementation.
  • Department of Agriculture (DA): Focuses on intercropping, livestock integration, and farm diversification.
  • Department of Trade and Industry (DTI): Promotes enterprises, product development, and market access.
  • Department of Science and Technology (DOST): Provides research and technology support for improved coconut varieties and innovations.
  • Department of Public Works and Highways (DPWH): Enhances farm-to-market infrastructure.
  • Technical Education and Skills Development Authority (TESDA): Offers skills training for farmers and industry workers.
  • Commission on Higher Education (CHED): Supports educational programs related to coconut agriculture.
  • Cooperative Development Authority (CDA): Strengthens coconut farmer cooperatives.
  • Land Bank of the Philippines (LBP): Provides credit and financial support.
  • Development Bank of the Philippines (DBP): Finances industry projects.
  • Philippine Crop Insurance Corporation (PCIC): Protects farmers with crop insurance.
  • Philippine Center for Postharvest Development and Mechanization (PhilMech): Promotes post-harvest technologies.
  • Bureau of Animal Industry (BAI): Supports livestock integration and animal health.
  • Agricultural Training Institute (ATI): Conducts training on good agricultural practices.

Event Details

  • Dates: December 2–4, 2024
  • Venue: Megatrade Hall 1, SM Megamall, Mandaluyong City
  • Admission: Free and open to the public

Be part of the movement to elevate the Philippine coconut industry at the 1st COCONUTPhilippines Trade Fair and experience the future of coconut innovation.

For more information about DTI initiatives supporting MSMEs, follow DTI-BMDPO on Facebook, Instagram, and Twitter. For inquiries, email BMDPO Director Marievic M. Bonoan at bmdpo@dti.gov.ph.

Get the all-new TechLife Pad Neo for as low as P4,099 and Unwrap the Joy of Entertainment

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Get the all-new TechLife Pad Neo for as low as P4,099 and Unwrap the Joy of Entertainment

This new pad from TechLife features Seamless LTE Connectivity, 10.1” High Definition Display, and 8GB*+128GB Massive Storage

Prepare to unwrap something special as the all-new TechLife Pad Neo is now available to give a new kind of Entertainment Made Easy for this holiday season.

Unbox Seamless LTE Connectivity, a 10.1″ High-Definition Display, and up to 8GB+128GB Massive Storage. The TechLife Pad Neo is designed to bring people together, keep memories alive, and add a touch of entertainment to everyday life.

With 4G LTE support, the TechLife Pad Neo ensures seamless connectivity, whether streaming classic Christmas movies, browsing gift ideas, or making crystal-clear calls to loved ones far away. Plus, its 10.1” High Definition Display offers vibrant colors and wide viewing angles for watching, reading, and browsing.

For those who cherish capturing memories or need ample space for essential files, the TechLife Pad Neo has up to 8GB of RAM with RAM Expansion and up to 128GB of storage. This provides ample space to store every photo, video, and document and the power to multitask effortlessly for productivity.

The TechLife Pad Neo retails for P7,499 for the 8GB*+128GB higher variant and P5,999 for the 8GB*+64GB lower variant. It is also available in Storm Grey and Sky Blue.

Additionally, the TechLife Pad Neo comes in a charming holiday-themed package to evoke the special feeling of opening a present on Christmas day, making it the perfect gift for your loved ones this season of giving.

Get exclusive first-selling freebies

To celebrate the launch of the TechLife Pad Neo, exciting exclusive freebies and discounts will be up for grabs. At the same time, every purchase of the TechLife Pad Neo, whether online or offline, is equivalent to one entry into TechLife’s Grand Raffle Promo, where the TechLife Fam can win a brand new Mitsubishi Mirage G4 or an unforgettable trip for two to Boracay. Simply register the entry via the Grand Raffle Draw Form. Act fast because this promo only runs until January 12, 2024.

The TechLife Fam can visit any offline TechLife Store and catch the Pre-order Period or the First-selling Period with the following freebies worth up to P1,998:

Promo PeriodVariantFreebies
Pre-order (November 29 to December 12)4GB+64GBTechLife Pad Neo Folio Case, TechLife Buds Classic 2, Globe Prepaid SIM Card
4GB+128GBTechLife Pad Neo Keyboard Case, TechLife Buds Classic 2, Globe Prepaid SIM Card
First-selling (December 13 to 16)4GB+64GBTechLife Buds Classic 2 and Globe Prepaid SIM Card
4GB+128GBTechLife Pad Neo Folio Case, TechLife Buds Classic 2, Globe Prepaid SIM Card

Additionally, offline buyers can play the Spin the Wheel Challenge at any participating TechLife Store for a chance to win more amazing prizes, including a realme Pad X (6GB+128GB Wi-Fi), a realme M2 Sonic Electric Toothbrush, or a TechLife Rotating Phone Stand 2.

For those who prefer to shop online, the Pad Neo will be available for a special discounted price on TikTok and Shopee with exciting freebies to be given away for each platform:

TechLife TikTok
Selling PeriodCheckout PriceFreebies
November 28 to 29 (exclusive to TechLife TikTok live selling)as low as P4,199TechLife Pad Neo Folio Case and Globe SIM Card
November 30 to December 1as low as P4,199TechLife Pad Neo Folio Case and Globe Prepaid SIM Card
TechLife Shopee
Selling PeriodCheckout PriceFreebies
November 30 to December 1as low as P4,099TechLife Pad Neo Folio Case
December 6 to 7as low as P4,099TechLife Pad Neo Folio Case and TechLife Handheld Fan 3

Don’t forget to claim the available vouchers for each platform, such as store vouchers and platform vouchers, to fully maximize the discounts.

To learn more about the TechLife Pad Neo and other announcements from TechLife, follow its official social media pages on Facebook, Instagram and TikTok.

A 20-Year Legacy of Building Dreams: SMDC’s Journey to Building The Good Life

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A 20-Year Legacy of Building Dreams: SMDC’s Journey to Building The Good Life

SM Development Corporation (SMDC) has always been more than just a real estate company—it’s been a dream-builder for Filipinos. Marking its 20th anniversary, SMDC reflects on two decades of creating homes, transforming communities, and making the dream of homeownership a reality for Filipinos from all walks of life. As of the end of 2023, SMDC has completed over 183,000 residential units across the Philippines, continuing the Sy family’s mission of empowering people through access to quality living

Living the Good Life

Leading the charge today is Jessica Bianca Sy, Vice President and Head of Design, Innovation, and Strategy at SMDC, who is ensuring that SMDC’s vision evolves to meet the needs of the future. With a focus on sustainable living, Jessica’s leadership emphasizes creating communities where Filipinos can thrive for generations. “We’re not just building homes,” she shares. “We’re building sustainable communities where families can thrive for years to come, where every Filipino can live the life they deserve.”

Legacy in Motion

The story of SMDC is one of legacy and long-term vision. It all began with Henry Sy Sr., whose commitment to providing quality footwear for Filipinos laid the groundwork for something much bigger. Henry Sy Jr. then took this vision further by focusing on creating a nation of homeowners, ensuring Filipinos could enjoy stability and pride through homeownership.

Today, Jessica Bianca Sy continues this legacy, working to ensure every Filipino has the opportunity to live the “Good Life” in a community built with sustainability in mind. As Jessica puts it, “Our focus is not just on creating spaces for people to live in, but spaces where they can build their dreams, forge lasting connections, and experience the Good Life.”

Next Stop: The Future

Looking ahead, SMDC remains committed to innovation, inclusivity, and sustainability. The future is bright, with a continued focus on creating vibrant communities that reflect the changing needs of today’s Filipinos. As the company evolves, it’s clear that SMDC’s mission to provide not just homes but spaces to live, grow, and thrive will carry on for generations to come.

Symbolic Transfer of Sual Power Station

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Symbolic Transfer of Sual Power Station

Shareholder representatives of TeaM Energy Corporation hand-over to Power Sector Assets and Liabilities Management Corporation (PSALM) President/CEO Dennis Edward A. Dela Serna (3rd from left), and National Power Corporation (NPC) President/CEO Fernando Martin Y.  Roxas (2nd from right) symbolic replicas of the Sual Power Station (SPS) during a recent appreciation event hosted by TeaM Energy.

Handing over the plant replica to Mr. Dela Serna is Izumi Kai, President/CEO, JERA Asia (2nd from left). Passing on a similar replica to Mr. Roxas is Moroo Shino, Chief Executive Officer, Marubeni Asian Power Singapore (3rd from right).  Also on stage is Mitsuhiro Kojima, Officer in Charge, TeaM Energy (left), and Kazunobu Takijima, Chief Finance Officer, TeaM Energy (right).

On October 25, 2024, TeaM Energy completed the turn-over of the 1,200 MW SPS, located in Sual, Pangasinan, to the Philippine government, through PSALM.  The plant was built under a 25-year Build Operate and Transfer (BOT) scheme with the national government, then represented by the NPC. On the same day of TeaM Energy’s transfer of the plant to NPC and PSALM, Sual Power Inc., a subsidiary of San Miguel Global Power (SMGP) received the facility from PSALM. 

COFFEE AND PLAY: JOIN SUN LIFE’S PLAY FOR LIFE BOARD GAME SESSIONS AT SELECT COFFEE BEAN & TEA LEAF BRANCHES

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Sun Life Philippines and Coffee Bean & Tea Leaf (CBTL) are teaming up to bring coffee breaks to a whole new level, as it infuses financial literacy in a fun and interactive way in a series of events.

Dubbed “Coffee and Play,” the game sessions will be held at select CBTL branches and will feature Sun Life’s original board game, Play for Life: A Game of Choices, with versions specifically designed for employees and professionals, business owners, and Overseas Filipino Workers (OFWs).

“The enthusiastic response to the Play for Life board game during its launch early this year has inspired us to create more versions to cater to different needs and experiences,” Carla GonzalezChong, Sun Life Client Experience and Chief Marketing Officer, said. “With the Coffee and Play, sessions, we’re excited to engage even more Filipinos and help enrich their financial knowledge.”

Game Night for Employees and Professionals

The game night for employees and professionals will take place on November 28, 2024, 6:30 PM at The Kitchen by Coffee Bean & Tea Leaf at High Street South, Bonifacio Global City. Aside from playing the board game, attendees will get to enjoy a sumptuous dinner and receive exclusive merchandise. Participants will also get a chance to win exciting raffle prizes during the event. Those interested to join can proceed directly to the venue to register or get in touch with their Sun Life advisor to reserve a slot.

Coffee, Play, and Cooking Demo for Business Owners

Business owners are in for a treat as Chef Tatung Sarthou, a renowned restaurateur and content creator, will be present for a live cooking demo in the game session taking place on November 29, 2024, 1:00 PM at The Kitchen by Coffee Bean & Tea Leaf at High Street South, Bonifacio Global City. At the event, which will also be streamed live, Chef Tatung will also discuss the key ingredients of a successful food and restaurant business. Business owners and budding entrepreneurs interested to join can reach out to their Sun Life advisor to reserve a slot.

Game Day for OFW Families in Bacolod

To kick off the holiday season, Sun Life will be hosting a fun game day exclusive to OFWs based in Bacolod and are currently home on vacation. The event will take place on November 30, 2024, 1:30 PM at the Coffee Bean & Tea Leaf located at Ayala Malls Capitol Central in Bacolod. Participants will get an exclusive Shine Pinoy travel kit. Just in time for the homecoming season of OFWs, the gameday can be a fun bonding activity with their families. To join the game day, one can proceed directly to the event location and register or get in touch with their Sun Life advisor to reserve a slot.

“Coffee Bean & Tea Leaf is committed to nurturing connections and enriching the lives of our community. Sun Life’s advocacy for financial literacy complements this by equipping individuals with knowledge and tools that lead to personal growth and financial well-being,” Kimberly Cruz, Coffee Bean & Tea Leaf’s Senior Marketing Manager, said. “Together, we aim to provide more opportunities like these to our community, ultimately helping bridge the gap for their continuous learning and self-improvement.”

“Sun Life is always on the lookout for allies who can help us promote our financial literacy advocacy in a more engaging way,” Gonzalez-Chong said. “We are glad to collaborate with Coffee Bean & Tea Leaf to demonstrate how learning about money matters can be a fun and memorable experience.”

For more information on Coffee and Play as well as other upcoming events and promos, follow @SunLifePH on Facebook, Instagram, and TikTok.

HONOR Magic V3 Now is Now Available Nationwide with FREE HONOR Pad X9 worth Php 9,999!

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HONOR Magic V3 Now is Now Available Nationwide with FREE HONOR Pad X9 worth Php 9,999!

Now available nationwide, HONOR Magic V3 comes with a FREE HONOR Pad X9!

Global technology brand HONOR recently unfolded its newest and thinnest foldable smartphone HONOR Magic V3 for only Php 89,999 and is now available nationwide at any HONOR Experience, Partner Stores, Globe Stores and online via Shopee (https://bit.ly/Shop_MagicV3_PR), Lazada (https://bit.ly/Laz_MagicV3_PR) or TikTok Shop (https://bit.ly/TikTok_MagicV3_PR).

“HONOR Magic V3 is now within every Filipino’s reach. With many availability options, the thinnest foldable smartphone hits the nationwide market, still with FREE HONOR Pad X9. You are truly getting more than what you paid for,” said HONOR Philippines Vice President Stephen Cheng.

On November 20, HONOR Philippines officially brought the all-new HONOR Magic V3 in the country – the world’s thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers. With a sleek folded thickness of 9.2mm and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users.

Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.

Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use.

Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display and Natural Tone Display.

In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.

Inspired by the wonders of natural landscape, the HONOR Magic V3 comes in two stunning colorways Green and Black for only Php 89,999, now available nationwide at any HONOR Experience and Partner Stores or online via Shopee (https://bit.ly/Shop_MagicV3_PR), Lazada (https://bit.ly/Laz_MagicV3_PR) or TikTok Shop (https://bit.ly/TikTok_MagicV3_PR).

HONOR Magic V3 is also available via Globe Postpaid Plans starting at GPlan Plus 1799 with a FREE HONOR Pad X9 worth Php 9,999!

For as low as Php 1,514 per month for 36 months, you can enjoy HONOR Magic V3 with FREE 20GB Data and Unli All-net Call and Text on top of exclusive perks! Go now to the nearest Globe Store it get it online via: https://bit.ly/Globe_MagicV3_PR.

For more information about the HONOR Magic V3, you may visit: https://bit.ly/Web_MagicV3_PR. To be in the loop of exciting updates, follow HONOR Philippines’ social media platforms on: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).

Experience the Petron Turbo Diesel Difference: More Power, More Mileage!

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Experience the Petron Turbo Diesel Difference: More Power, More Mileage!

Diesel engines have earned a reputation for their durability, fuel efficiency, and torque superiority. But not all diesel fuels are created equal. Petron Turbo Diesel, a premium fuel offering from the Philippines’ leading oil company, is engineered to take your diesel car’s performance to the next level while saving you money in the long run.

Unleash the Hidden Potential of Your Diesel Engine

Most diesel car owners are unaware of the untapped power and efficiency lurking beneath their car’s hood. Petron Turbo Diesel is specially formulated to unlock this potential. Its advanced additive package, combined with a higher cetane number than regular diesel, ignites fuel more efficiently, leading to:

  • Increased Power:Feel the difference as your car accelerates more smoothly and effortlessly when overtaking, climbing hills, and even with a heavy load.
  • Improved Responsiveness:Take control of your drive with a more responsive engine, making your journeys safer, smoother, and more enjoyable.
  • Reduced Engine Noise:Many drivers report a quieter, more refined engine sound after switching to Petron Turbo Diesel.

Fuel Efficiency That Translates to Real Savings

In today’s economic climate, fuel economy is a top concern for drivers. Petron Turbo Diesel’s efficient combustion process ensures you get the most out of every drop of fuel. Certified field tests have consistently shown an average improvement of 16% in fuel efficiency compared to regular diesel. Imagine how much you could save on fuel costs over a year, especially if you drive long distances or commute regularly.

Diesel engines have earned a reputation for their durability, fuel efficiency, and torque superiority. But not all diesel fuels are created equal. Petron Turbo Diesel, a premium fuel offering from the Philippines’ leading oil company, is engineered to take your diesel car’s performance to the next level while saving you money in the long run.

Unleash the Hidden Potential of Your Diesel Engine

Most diesel car owners are unaware of the untapped power and efficiency lurking beneath their car’s hood. Petron Turbo Diesel is specially formulated to unlock this potential. Its advanced additive package, combined with a higher cetane number than regular diesel, ignites fuel more efficiently, leading to:

  • Increased Power:Feel the difference as your car accelerates more smoothly and effortlessly when overtaking, climbing hills, and even with a heavy load.
  • Improved Responsiveness:Take control of your drive with a more responsive engine, making your journeys safer, smoother, and more enjoyable.
  • Reduced Engine Noise:Many drivers report a quieter, more refined engine sound after switching to Petron Turbo Diesel.

Fuel Efficiency That Translates to Real Savings

In today’s economic climate, fuel economy is a top concern for drivers. Petron Turbo Diesel’s efficient combustion process ensures you get the most out of every drop of fuel. Certified field tests have consistently shown an average improvement of 16% in fuel efficiency compared to regular diesel. Imagine how much you could save on fuel costs over a year, especially if you drive long distances or commute regularly.

A Cleaner Engine Means a Longer Life

Your diesel engine is a complex machine that needs proper care to perform its best. Petron Turbo Diesel’s cleaning agents work to remove harmful deposits that build up over time, preventing clogged injectors and other engine issues. A cleaner engine not only runs more smoothly but also lasts longer, saving you on costly repairs down the road.

Environmentally Conscious Choice

While diesel engines are known for their fuel efficiency, they can also generate higher emissions than gasoline engines. Petron Turbo Diesel’s advanced formulation helps reduce harmful pollutants, making it a more environmentally responsible choice.

Who Can Benefit From Petron Turbo Diesel?

Petron Turbo Diesel offers benefits to every Filipino driver with a diesel-powered engine, as follows:

  • Turbocharged Engines:If your car has a turbocharged diesel engine, Petron Turbo Diesel is the ideal fuel to maximize its performance and protect its sensitive components.
  • Older Diesel Engines:Even older diesel engines can experience a rejuvenation with Petron Turbo Diesel. Its cleaning properties can help restore lost power and improve fuel economy.
  • Larger Vehicles with Heavy Loads: Petron Turbo Diesel has been proven to deliver the power and torque needed by fully-loaded vehicles. It is preferred by passenger buses loaded to full capacity, and cargo trucks traversing the steep slopes and carrying agricultural products from the Cordillera Administrative Region (Benguet, Kalinga, Mountain Province, etc.)
  • Everyday Drivers:Whether you’re commuting to work, running errands, or embarking on a road trip, Petron Turbo Diesel delivers tangible benefits that you’ll appreciate every time you fill up.

A Proven Track Record

Petron Turbo Diesel has been extensively tested in real-world conditions, proving its effectiveness in boosting power, improving fuel efficiency, and reducing emissions. The positive feedback from countless satisfied drivers speaks volumes about its performance and value. Check out what ordinary drivers had to say when they experienced the Petron Turbo Diesel difference in this YouTube video.

Invest in Your Diesel Car’s Future

Choosing the right fuel for your diesel car is an investment in its performance, longevity, and your overall driving experience. Petron Turbo Diesel is more than just fuel; it’s a comprehensive solution that addresses the specific needs of diesel engines. Make the switch today and discover the difference it can make for your car and your wallet.

A Cleaner Engine Means a Longer Life

Your diesel engine is a complex machine that needs proper care to perform its best. Petron Turbo Diesel’s cleaning agents work to remove harmful deposits that build up over time, preventing clogged injectors and other engine issues. A cleaner engine not only runs more smoothly but also lasts longer, saving you on costly repairs down the road.

Environmentally Conscious Choice

While diesel engines are known for their fuel efficiency, they can also generate higher emissions than gasoline engines. Petron Turbo Diesel’s advanced formulation helps reduce harmful pollutants, making it a more environmentally responsible choice.

Who Can Benefit From Petron Turbo Diesel?

Petron Turbo Diesel offers benefits to every Filipino driver with a diesel-powered engine, as follows:

  • Turbocharged Engines:If your car has a turbocharged diesel engine, Petron Turbo Diesel is the ideal fuel to maximize its performance and protect its sensitive components.
  • Older Diesel Engines:Even older diesel engines can experience a rejuvenation with Petron Turbo Diesel. Its cleaning properties can help restore lost power and improve fuel economy.
  • Larger Vehicles with Heavy Loads: Petron Turbo Diesel has been proven to deliver the power and torque needed by fully-loaded vehicles. It is preferred by passenger buses loaded to full capacity, and cargo trucks traversing the steep slopes and carrying agricultural products from the Cordillera Administrative Region (Benguet, Kalinga, Mountain Province, etc.)
  • Everyday Drivers:Whether you’re commuting to work, running errands, or embarking on a road trip, Petron Turbo Diesel delivers tangible benefits that you’ll appreciate every time you fill up.

A Proven Track Record

Petron Turbo Diesel has been extensively tested in real-world conditions, proving its effectiveness in boosting power, improving fuel efficiency, and reducing emissions. The positive feedback from countless satisfied drivers speaks volumes about its performance and value. Check out what ordinary drivers had to say when they experienced the Petron Turbo Diesel difference in this YouTube video.

Invest in Your Diesel Car’s Future

Choosing the right fuel for your diesel car is an investment in its performance, longevity, and your overall driving experience. Petron Turbo Diesel is more than just fuel; it’s a comprehensive solution that addresses the specific needs of diesel engines. Make the switch today and discover the difference it can make for your car and your wallet.

The Best You Starts Now: Richard Gomez and Aga Muhlach Inspire Filipinos to Begin Their Fitness Journey

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The Best You Starts Now: Richard Gomez and Aga Muhlach Inspire Filipinos to Begin Their Fitness Journey

The Philippines’ all-time top leading men and award-winning actors Aga Muhlach and Richard Gomez are taking on the challenge of beginning their fitness journey with Century Tuna, the Philippines’ leading tuna brand.

Leading Century Tuna’s #TheBestYouStartsNow campaign, Aga and Richard are redefining what it’s like to be Dadbods with their transformation to wellness with the help of Century Tuna and Superbods 2014 Grand Champion, Coach Mauro Lumba.

Century Tuna Brand Ambassadors Richard Gomez and Aga Muhlach proudly showcase their transformed, healthier physiques as they inspire others by sharing their ongoing journey to becoming the best versions of themselves.

Aga Muhlach, whose weight fluctuated during the pandemic, sees his work with Century Tuna as a motivation to take better of himself. Since joining the campaign with Century Tuna, he has lost 50 pounds and is committed to continuing to exercise and eat healthy to achieve his ideal weight by the end of the year.

When asked if he has any advice for his fellow Filipinos who also want to start their fitness journey, he stated that it’s about starting the journey as soon as possible, “Just start now and do it slowly. There will be no instant gratification and it’s not gonna be easy because there’s gonna be failures along the way. But if you fail today, sleep. Tomorrow’s another day.”

For Richard Gomez, becoming part of the #TheBestYouStartsNow means becoming a good role model to his fellow citizens. As a public figure, his work with Century Tuna is a good way to showcase how changing one’s lifestyle can make a drastic difference in one’s health and wellness.

Since joining the campaign, he stated that through being consistent in his lifestyle change, his pants have become 4 inches looser, “Being healthy really involves a lot of diet, eating the right food, and doing the right exercises. It’s not easy. But you just have to keep on pushing yourself. Just be consistent, be regular. Be constant.”

Starting the next chapter in their lives, the Century Tuna ambassadors are now ready to show off their transformed healthy physiques and share their ongoing journey towards becoming the best version of themselves.

“Century Tuna has always stood for bringing out the healthiest version of people. We want everyone to feel good about their journey to wellness. Richard and Aga’s involvement in the campaign is a testament that fitness knows no age. No matter what stage you are in life, it’s never too late to make a change in your lifestyle,” said Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

Century Tuna’s #TheBestYouStartsNow promotes fitness at every stage of life. It encourages everyone to prioritize their health, no matter what age. With Century Tuna, the best time to start one’s fitness journey is now.

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

SM and Mastercard Empower Ten Outstanding STEM Students (TOSS) with Scholarship Grants

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SM and Mastercard Empower Ten Outstanding STEM Students (TOSS) with Scholarship Grants

SM, through SM Store and SM Retail, in partnership with Mastercard, and SM Foundation have launched a new initiative aimed at empowering Filipino students pursuing careers in Science, Technology, Engineering, and Mathematics (STEM). Through this collaboration, ten exceptional students from the Ten Outstanding STEM Students (TOSS) program will receive scholarship grants, along with access to critical digital learning tools, to help them succeed in today’s tech-driven world.

Mastercard will donate P100 to SM Foundation for every eligible transaction made using a Philippine-issued Mastercard at SM Stores. The funds raised between November 15 to 17 during the promo period will go directly toward supporting the scholarships for these students, enabling them to pursue higher education and build careers in the technology sector.

In addition to financial support, the program also seeks to address the digital divide in the Philippines. Previous efforts have already equipped thousands of students with e-tablets and established digital learning hubs in public schools. In 2023 alone, nearly 10,000 students benefited from these resources, gaining access to modern technology that enhances their educational experience.

According to a 2020 Department of Education survey, only 64% of Filipino students had access to smartphones, and just 55% had access to laptops—critical tools for participating in digital learning.

Visa partners Thames International and City Government of Baguio to drive digitalization and tourism growth

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Visa partners Thames International and City Government of Baguio to drive digitalization and tourism growth

Five-year digital partnership to empower Baguio MSMEs with digital tools, innovation support, and marketing insights for tourism growth

Philippines, 22 November 2024 – Visa, a global leader in payments technology, has announced a strategic partnership with Thames International, a leading provider of education and training solutions, and the City Government of Baguio to enhance the digitalization of Micro, Small, and Medium Enterprises     (MSMEs). The partnership launched today with the signing of a Memorandum of Understanding (MOU).

This five-year Digital Partnership Program by Visa Government Solutions, which partners with governments globally to drive economic growth and digitalization, aims to help MSMEs in Baguio City by driving acceptance of digital payment modes,, supporting innovation, sharing knowledge, and offering marketing guidance and Visa Destination Insights – which provides detailed spending and visitation data through interactive dashboards and reports –  to bolster the tourism sector.

Small businesses playing a key role in Baguio City’s local economy & tourism sector

As the Summer Capital of the Philippines, Baguio is a key part of the UNESCO Creative Cities Network (UCCN) alongside Cebu and Iloilo. Since 2017, Baguio has held the UNESCO Creative City of Crafts and Folk Art title, joining a network of 246 cities globally committed to embedding creativity in sustainable urban development. Beyond its creative contributions, Baguio also boasts a flourishing MSME sector that fuels local growth and innovation.

As of August 2023, Baguio has 22,121 registered businesses, with 19,874 being microenterprises primarily in wholesale and retail[1]. This underscores the significance of small businesses to the local economy and tourism, with MSMEs serving as vital tourism front liners.

Supporting MSMEs to innovate and tap into data to upskill them to drive tourism

The partnership includes initiatives to support MSME innovation and payment digitalization, enhance data insights, and upskill MSMEs in the digital economy. It aims to facilitate connections with technology providers and banks and ensure financial inclusion. The program will also develop a data-first tourism strategy, host workshops on data trends, and use Visa Destination Insights for policy development.

The partnership will also expand its reach through media and official channels, promote digital literacy across sectors, and connect Baguio City stakeholders with global Visa experts. This collaboration will enable peer exchange workshops and innovation study tours, allowing stakeholders to share best practices in building an inclusive, digitally empowered government.              

This is a significant step towards supporting Baguio City’s tourism sector by enhancing the overall visitor experience and promoting the city’s rich cultural heritage. Small businesses, essential to the local economy, will benefit from digital solutions and the growth of the creative economy, positioning Baguio City to attract more tourists and stimulate local business growth.    

Jeffrey Navarro, Country Manager for Visa Philippines, said: “We are thrilled to partner with Thames International and the City Government of Baguio to drive digitalization and support the creative economy. Tourism is a vital part of the Philippine economy, and we are delighted to provide our tools and resources to help drive the growth of the industry. Our partnership enhances the visitor experience, promotes cultural heritage, and empowers MSMEs to boost tourism and local businesses, creating a digitally and financially inclusive ecosystem for all in the Philippines.”

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