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COMPUTEX 2025 Concludes Successfully AI Deployment Accelerates as Taiwan Solidifies Its Strategic Global Position

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chroniclesph
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COMPUTEX 2025 concluded today after four days of dynamic exhibitions and events. The show welcomed an impressive turnout, with 86,521 buyers from 152 countries, including Japan, the United States, South Korea, Vietnam, and India. As the global benchmark exhibition for AI and startups, this year’s theme, “AI Next,” brought together leading global tech companies and startup teams. The event attracted top-tier international buyers, generating vast business opportunities across the AI supply chain and reinforcing Taiwan’s pivotal role as a hub for global technology exchange.

As global AI applications diversify rapidly, Gartner’s Top 10 Strategic Technology Trends for 2025 identified Autonomous AI, Humanoid Robots, and Advanced Computing as key drivers transforming industries. COMPUTEX 2025 focused on three topics—AI & Robotics, Next-Gen Tech, and Future Mobility—spotlighting both cutting-edge development and real-world deployment.

Pegatron highlighted its capabilities in human-machine integration with interactive biomimetic robot dogs and immersive VR devices. BenQ attracted strong interest with its multi-zone exhibit, especially the AI golf simulator combining visual tracking, motion sensing, and smart analytics for real-time swing feedback. Advantech and Solomon showcased key innovations, including autonomous mobile robots (AMRs), collaborative robotic arms, and AIoT platforms—demonstrating Taiwan’s strength in intelligent manufacturing technologies.

TADA also curated a Smart Mobility Pavilion, joined by 19 brands including Pegatron, Vitalcore Technology, System Electronics, OToBrite, collectively promoting innovation in intelligent and electric vehicle technologies.

Global Startups Celebrate the 10th Anniversary of InnoVEX

Celebrating its 10th edition, InnoVEX saw its scale grow 12.5% over last year, with 450 startups from 24 countries. Thailand and the Philippines debuted national pavilions, sending a combined delegation of 22 startups—underscoring the rise of Asian innovation and the global connectivity of the COMPUTEX platform. InnoVEX Forum welcomed renowned speakers from AWS, Google Cloud, NVIDIA, Qualcomm, Solomon, and Advantech, sharing insights on how AI is powering innovation and digital transformation.

This year’s Pitch Contest goes to DeepRad.AI from Taiwan, recognized for its innovative application of AI in medical imaging to enable early disease detection and prediction. The team’s strong commitment to advancing public health through practical AI solutions was highly praised by the judges.

Tech Leaders Dominate the Stage as Keynotes Draw Record Buzz

COMPUTEX Keynote opened with Jensen Huang, Founder and CEO of NVIDIA, followed by Cristiano Amon (CEO, Qualcomm), Young Liu (Chairman, Foxconn), Dr. Rick Tsai (Vice Chairman & CEO, MediaTek), and Jens Hinrichsen (Executive VP, NXP), offering rich perspectives across the evolving AI ecosystem. Notably, Taiwan featured prominently in nearly every keynote, reinforcing its critical role in the global technology and supply chain landscape.

COMPUTEX Forum, themed “AI in Action,” welcomed 13 tech industry leaders from NVIDIA, Google DeepMind, Texas Instruments, Advantech, Arm, Intel, Adobe, Cadence, bp Castrol, Infineon, Seagate, Schneider Electric, and Compal. Over 1,300 attendees joined the forum to explore the latest in AI implementation and market trends.

Cross-Industry Collaborations Spark New Trends in Sustainability and Lifestyle

In COMPUTEX 2025 Sustainable Design Award, Pegatron earned the Gold Award, ASUS the Silver, and Lite-On the Bronze—underscoring the tech industry’s growing commitment to sustainability.

The exhibition also featured creative cross-industry collaborations. Following last year’s success, plain-me and iconic local snack brand Kuai Kuai teamed up again to launch a series of limited-edition co-branded merchandise. Meanwhile, Taiwan Stock Exchange Corporation and GQ Taiwan co-hosted a refined Hospitality Lounge, merging capital markets with lifestyle aesthetics and showcasing COMPUTEX’s vibrant commercial influence.

COMPUTEX will take place from June 2 to 5 in 2026, driven by strong exhibitor demand following this year’s successful results, the show will expand beyond Nangang Exhibition Halls 1 and 2 to include TWTC Hall 1, creating a dedicated AI-powered tech lifestyle ecosystem unique to COMPUTEX.

For more information, please visit: https://www.computextaipei.com.tw/en/index.html

For more exhibition information: 

COMPUTEX: https://www.computextaipei.com.tw/en/index.html

InnoVEX: www.innovex.com.tw 

Bigger Screen, Sharper Vision: TCL Teases Launch of C7K QD-Mini LED TV That Redefines Clarity

By
chroniclesph
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For many, watching TV is an everyday ritual — a way to unwind after a long day, catch up on favorite shows, or dive into an intense gaming session. When it comes to truly elevating your viewing experience, a large screen makes all the difference. It fills more of your field of vision, pulling you deeper into movies, TV shows, and games. It creates a cinematic atmosphere that makes you feel like you’re right in the middle of the action, whether you’re exploring fantastical worlds in games or enjoying the latest blockbuster film from the comfort of your home.

No need to just imagine that larger-than-life screen anymore. TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, is redefining clarity and ushering in a new era of home entertainment. Introducing the TCL C7K Premium QD-Mini LED TV: a breakthrough that combines the best of QLED technology to deliver stunning precision, unparalleled brightness, and incredible color depth.

Watching a favorite movie on the TCL C7K Premium QD-Mini LED TV brings the screen to life with vivid colors and bright details that make every scene stand out. Whether it’s a quiet moment or an action-packed sequence, the TV’s exceptional contrast and lifelike colors immerse viewers, making them feel like they are part of the story. It offers a cinematic experience that transforms any living room into a personal movie theater.

“We’re excited to bring you the cutting-edge QD-Mini LED TV technology. Expect a viewing experience that is truly leveled up. Engineered to deliver cinematic picture quality, this TV integrates advanced features that you have always wanted, all in the comfort of your own home,” announced Joseph Cernitchez, TCL Brand Manager.

Redefine Clarity With The All-Out Premium TV

TCL’s QD-Mini LED technology represents a significant leap forward, seamlessly combining the strength of Premium 4K QD-Mini LED Display. It transforms traditional backlighting into a system with near pixel-level precision, delivering stunning control over light. By leveraging advanced QLED technology, it achieves contrast and color gamut comparable to OLED, yet provides higher peak brightness and a longer lifespan. This innovation isn’t just an upgrade; it’s the future of large-screen display technology.

Boasting thousands of local dimming zones, it provides incredibly precise brightness control and deep contrast. Coupled with Quantum Dot technology for exceptionally vibrant, lifelike colors, its ultra-bright backlight surpasses traditional LED TVs in peak brightness, creating a truly immersive viewing experience.

Another advantage is that the sound quality also matches the superb visuals. TCL QD Mini LED TVs carry Audio by Bang & Olufsen technology, giving exceptional sound quality that defies conventions and surpasses expectations. The soundtrack is delivered with unmatched purity and depth truly elevating your home cinema experience. So, only the purest sound will come out on your TV.

Get ready to experience the future of home entertainment. The TCL C7K Premium QD-Mini LED TV will soon be available at all TCL authorized dealers. Prepare for a visual revolution!

Stay tuned for more updates on TCL C7K Premium QD-Mini LED TV, visit the TCL website at https://www.tcl.com/ph/en.

SUN LIFE GREPA FORGES STRATEGIC PARTNERSHIP WITH SB FINANCE TO SECURE LOAN CLIENTS

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chroniclesph
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0

Sun Life Grepa Financial, Inc. (Sun Life Grepa), a major insurer in the country, has entered into a strategic partnership with SB Finance, Inc. (SBF) to empower more Filipinos by providing accessible insurance solutions integrated into SBF’s loan offerings. This collaboration aims to extend financial protection to a wider segment of the population, making insurance more inclusive and within reach.

Through this strategic partnership, SBF loan clients will be covered with life insurance from Sun Life Grepa, giving them peace of mind knowing that their loved ones will be protected from unpaid loan obligations in the event of life’s uncertainties.

“At Sun Life Grepa, we’ve always believed that financial protection should be a part of everyday life for Filipinos. It shouldn’t be something people only think about during major life events. That is why we are grateful to SBF for their trust in us to bring protection and financial flexibility together in a way that is simple, accessible, and meaningful,” said Sun Life Grepa President Richard S. Lim.

SBF President and CEO Abbie Dans-Casanova also expressed her appreciation for the collaboration. “At SBF, we always aim to support our clients through every step of their financial journey. By integrating life insurance protection into our loan products, we ensure that our clients and their families are supported, especially during challenging times. I’m very grateful for this partnership with Sun Life Grepa because it allows us to put our clients’ peace of mind at the center of everything we do.”

The insurance coverage is available to clients availing of SBF’s eSALAD (salary advance), Personal Loan, and OR/CR for Cash loan products, offering up to PhP 2 million of Group Credit Life (GCL) insurance coverage.

The agreement was signed by Sun Life Grepa President Richard S. Lim and Vice President for Affinity Marketing Joen Songco, along with SB Finance President and CEO Abbie Dans-Casanova and Chief Business Officer Gerard Betita.

SB Finance is a partnership between Security Bank and Thailand’s Bank of Ayudhya (Krungsri), offering innovative and accessible loan products tailored to the needs of everyday Filipinos.

Astrotel Rolls Out ‘Galactic Pit Stop’—Free Motorcycle Emergency Repair Stations

By
chroniclesph
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0

In a move that blends public service with innovation, budget hotel chain Astrotel has launched its newest initiative aimed at aiding motorcycle riders in distress: the “Galactic Pit Stop.” This emergency repair station, offered completely free of charge, is now available in all Astrotel branches across Metro Manila and provincial areas.

Designed as a response to the growing number of motorcycle riders particularly delivery personnel and commuters

Astrotel’s “Galactic Pit Stop” provides essential roadside support in the form of:

  • Tire Air Pumps
  • Basic Repair Tools
  • Tire Patch Kits

“We wanted to offer something beyond the usual hospitality,” shared by Ms. Marilou Reyes, Astorel, and Operations Head. “This initiative supports the everyday heroes on motorcycles who keep our economy and daily lives moving.”

The service is now accessible at Monumento, Avenida, Cubao, Novaliches, Guadalupe, Calamba, Divisoria, and Cebu, with more locations to follow.

The free repair stations are strategically placed outside each participating branches and are open to all riders whether or not they are staying at the hotel. Astrotel staff are also on standby to assist those who may be unfamiliar with the tools provided.

The move has been met with praise from the riding community, who often struggle to find quick and affordable repair options during breakdowns. For many, the “Galactic Pit Stop” is more than just a roadside station it’s a symbol of solidarity with the country’s growing motorcycle population.

According to industry reports, motorcycle registrations in the Philippines have soared over the past five years, with riders comprising a significant portion of daily commuters and delivery drivers. Astrotel’s initiative is seen as a timely and welcome gesture to support this fast-moving sector.

With this project, Astrotel strengthens its identity as not just a hotel chain, but a socially responsive brand committed to meeting the real-life needs of Filipinos on and off the road.

For more updates, follow Astrotel’s official social media pages or visit the nearest branch.

Bulgogi Brothers – 22 Unli-meat-ed Premium Meats

By
chroniclesph
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Bulgogi Brothers – 22 Unli-meat-ed Premium Meats

Unlimited experience at its best – top quality meat you can’t resist that will make you say “cravings satisfied”.

At Bulgogi Brothers, your KBBQ table will be filled with not just one, not just two, but 22 Premium Meats. Included in here are flavors to explore – bulgogi, curry, the classic salt & pepper, marinated enoki, and more.

But the experience doesn’t stop at the meats. Priced starting at PHP 795, each set includes unlimited rice, drinks, and sides, making it a truly bountiful dining experience. Guests will also enjoy eight Korean side dishes, plus a serving of steamed egg, and glass noodle soup to complete the meal.

This 22 unli-meat-ed premium KBBQ can be availed across all branches of Bulgogi Brothers – SM Mall of Asia, Shangri-la Mall, Newport Mall, and Evia Lifestyle Center.

Bulgogi Brothers is part of The Bistro Group, a leader in the Philippine restaurant industry known for its diverse portfolio of high-quality dining concepts. For more updates, and other menu items, follow Bulgogi Brothers Philippines on social media or visit The Bistro Group.

TEAM ENERGY PARTNERS WITH QUEZON VICE GOVERNOR

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chroniclesph
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0

TEAM ENERGY PARTNERS WITH QUEZON VICE GOVERNOR –  TeaM Energy recently turned-over to the Office of Quezon Vice Governor Anacleto Alcala III (2nd from right) various office equipment consisting of desktop computers, printers, and copying machines that will be distributed to various local government units and schools in the province. Formally turning over the items to Vice Governor Alcala is Froilan Gregory Romualdez III, Assistant Vice President for External Affairs, TeaM Energy. Also in photo are Carlo Calvario, External Affairs Coordinator, TeaM Energy, and Katherine Ursolino, Executive Assistant, office of the Vice Governor.

Visionary Leadership, Inclusive Impact: Jean Henri Lhuillier and Cebuana Lhuillier Earn Multiple 2025 Asia-Pacific Stevie® Awards

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chroniclesph
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0

Cebuana Lhuillier, a leading force in financial empowerment, earned top honors at the 2025 Asia-Pacific Stevie® Awards with multiple major wins: a Gold Stevie® for Innovative Management in Financial Industries, and two Silver Stevies® for Innovation in Cause-Related Videos and Thought Leader of the Year. These awards recognize Cebuana Lhuillier’s breakthrough initiatives in entrepreneurship development, digital financial education, and leadership, highlighting its role as a catalyst for inclusive economic progress.

“These awards affirm our commitment to creating real change through innovation rooted in purpose,” said Jean Henri Lhuillier, President and CEO of PJ Lhuillier Inc. “Whether we are helping a small business owner start their journey or making financial education accessible through a smartphone screen, our mission remains empowering every Filipino to thrive.”

Jean Henri Lhuillier: Bridging Technology, Community, and Inclusive Growth

Jean Henri’s Silver Stevie® Award for Thought Leader of the Year recognizes his visionary leadership in transforming Cebuana Lhuillier into the Philippines’ largest micro-financial services provider. Under his guidance, microfinance goes beyond isolated products to become a fully integrated ecosystem that promotes financial wellness, inclusive growth, and social impact by combining technology, community engagement, and strategic innovation.

From a single pawnshop, Jean Henri has built an expansive ecosystem that now empowers over 27 million Filipinos at every stage of their financial journey. This includes immediate bridge financing for urgent needs, accessible micro-savings to build resilience, affordable insurance protecting families, business support through the KaNegosyo Center, and inclusive investment opportunities in retail gold and jewelry. Every part of the ecosystem is designed to meet Filipinos where they are and uplift their financial capabilities.

Central to his leadership is the TechBrick strategy, an approach that merges Cebuana Lhuillier’s physical network of over 3,500 branches nationwide with digital platforms like the eCebuana app and AI-powered tools. This hybrid model delivers financial services with accessibility and convenience, ensuring no Filipino, regardless of where they are, is left behind. Additionally, Cebuana Lhuillier’s remittance services connect Filipinos to over 3 million payout locations worldwide, spanning the United States, Middle East, Europe, and Asia Pacific, further strengthening its role as a trusted financial bridge for overseas Filipino workers and their families.

Jean Henri Lhuillier’s leadership exemplifies how a holistic microfinance ecosystem can create meaningful, inclusive impact—uplifting lives, empowering communities, and driving sustainable financial wellness across the Philippines and beyond.

Money Guro: Turning Financial Education into a Digital Movement

Jean Henri Lhuillier’s commitment to empowering Filipinos through financial inclusion also shines through initiatives like Money Guro, a social-first campaign he hosts that reflects his vision of accessible, practical financial education for all. As a Silver Stevie® winner for Innovation in Cause-Related Videos, Money Guro uses short, story-driven videos to break down everyday financial challenges into clear, relatable lessons. By reaching Filipinos on platforms like Facebook, TikTok, YouTube, and Instagram, it encourages smarter money decisions and builds confidence across every stage of the financial journey.

True to Jean Henri’s vision of a fully integrated financial ecosystem, Money Guro covers essential topics including managing loans, investments, budgeting, and insurance—mirroring Cebuana Lhuillier’s mission to support clients in progressing from immediate financial needs to long-term wealth building. From bridge financing and micro-savings to business support and accessible investment options, the campaign reinforces the company’s goal of helping Filipinos move from pawning to loans, from opening savings accounts to investing for the future.

Since its launch in January 2024, Money Guro has grown to over 1.17 million followers, with more than 39 million views on Facebook and 55 million on TikTok. Featuring 236 episodes across 10 engaging formats—including popular series like “May Tanong?”, “JHL Tips,” and “Di Siguro”—Money Guro transforms personal finance from a complex topic into an empowering daily habit, fostering a more financially resilient Filipino population ready to navigate challenges and seize opportunities.

KaNegosyo Center: Democratizing Access to Business Ownership

Jean Henri Lhuillier’s inclusive approach to financial empowerment extends beyond individuals—it scales to the very lifeblood of the Philippine economy: micro, small, and medium enterprises (MSMEs), which account for 99.5% of all businesses nationwide. Under his direction, Cebuana Lhuillier launched the KaNegosyo Center (KNC), a groundbreaking initiative and Gold Stevie® winner for Innovative Management in Financial Industries. KNC redefines how entrepreneurs access capital, training, permits, and compliance—removing roadblocks and opening doors to sustainable growth.

Through practical bundles like “Simula” and “Paglago,” KNC offers a clear pathway for Filipinos to start, register, and grow their businesses. Since its debut in June 2023, the platform has empowered over 1 million entrepreneurs and generated more than 31 million views of its business coaching modules, nurturing a vibrant community of 900,000 members across 82 provinces.

True to Jean Henri’s ecosystem vision, KNC operates both online and across over 3,500 Cebuana Lhuillier branches, blending digital convenience with on-the-ground support. It provides business coaching, tax filing assistance, financing access, and connections to government services through partnerships with DTI, TESDA, and BIR. Backed by the support of President Ferdinand Marcos Jr., KNC stands as a cornerstone of Cebuana Lhuillier’s broader micro-financial ecosystem—equipping Filipino entrepreneurs with the tools, knowledge, and confidence to thrive.

Looking Ahead: A Vision for Inclusive Growth

“Creating lasting social impact requires continuous innovation and listening to the needs of Filipinos nationwide,” added Jean Henri. “Our vision is clear—to democratize access to financial services and business ownership so every Filipino, no matter their background, can participate in the country’s economic growth and build a better future.” With these Stevie Awards, Cebuana Lhuillier reinforces its commitment to driving meaningful change for all Filipinos.

Support Your Well-Being: Discover the Power of Ganoderma and More

By
chroniclesph
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0

The year 2025 presents a promising opportunity to build on the strong economic performance of the previous year. The Philippines continues to emerge as one of the fastest-growing economies in Southeast Asia, with a notable growth rate of 6.0% in the first half of 2024. Key drivers of this growth include the thriving Business Process Outsourcing (BPO) industry, steady remittances from Filipinos abroad, and the expanding middle class.

However, the demands of modern work have led many of our kababayan (fellow Filipinos) to experience unnecessary stress, which significantly impacts both their physical and mental health. Factors like graveyard shifts, fast-paced work environments, and homesickness can trigger health issues such as hormonal imbalances, depression, and physical ailments like headaches—often resulting in poor health conditions.

In today’s fast-paced world, maintaining our health and achieving a balanced lifestyle is crucial to success. HealthLink Solutions, an online retail distribution partner of Darlie Trading in the Philippines, recognizes this need and offers a range of exceptional flagship products that can help address the current health challenges in the country.

One of the key products is Lingzhi Chuang Yao Wan, which offers a comprehensive approach to wellness. It supports a balanced diet and active lifestyle, making it a valuable addition to daily routines for individuals of all ages. This product helps promote a healthy appetite, contributing to overall health. Lingzhi Chuang Yao Wan encourages natural hunger signals, making it easier to maintain a consistent and nutritious eating routine. Whether appetite loss is caused by stress, fatigue, or other factors, this supplement helps restore balance and fosters a more regular, enjoyable eating experience.

Next is Ginseng Lin-Zi Plus Capsule, designed to enhance energy and vitality, helping you maintain an active and balanced lifestyle. This unique blend of carefully selected ingredients works together to support both physical and mental well-being. It strengthens the immune system, helping you fend off fatigue and stress, while also improving mental clarity and focus. Whether you’re facing work, study, or personal challenges, Ginseng Lin-Zi Plus helps you stay resilient, energized, and in control of your health every day.

Lastly, Jilon Chongsuntan is a carefully formulated supplement designed to enhance overall health. Featuring Dang Shen (Codonopsis pilosula), a revered herb in traditional medicine, this product supports healthy digestion, boosts immune function, and promotes lung health. Dang Shen helps invigorate the digestive system by improving nutrient absorption and supporting smoother digestion, which can reduce discomfort such as bloating and indigestion. It also promotes better blood circulation, helping to nourish vital organs and boost energy levels.

What sets all three of these products apart is the inclusion of Ganoderma (Reishi mushroom), a powerful ingredient known for centuries in Asian cultures for its ability to support cognitive health and combat age-related conditions. Ganoderma is also a natural solution for enhancing vitality, relaxation, and long-term health.

All of these products are FDA-approved, ensuring that they are safe for consumption.

You can easily purchase these products on TikTok by searching for the HealthLink Solutions online store. Plus, enjoy a special gift with every purchase, while supplies last! For more details about the products you can visit their official Tiktok account here: bit.ly/HLSTiktok

Now is the perfect time to take charge, overcome challenges, and make a meaningful impact with the support of these natural products.

LAUNCHES FOOD FESTIVAL 2025 TO CHAMPION FILIPINO CULINARY HERITAGE AND DIGITAL TRANSFORMATION OF MSMES

By
chroniclesph
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The Department of Trade and Industry (DTI) presents Food Festival 2025—a three-day showcase celebrating the richness of Filipino gastronomy and the innovative spirit of local food micro, small, and medium enterprises (MSMEs). Happening from May 30 to June 1, 2025, at Megatrade Halls 1–3, SM Megamall, the festival will spotlight over 250 MSME exhibitors from across the country, blending culinary tradition with technology and innovation.

The DTI Food Festival 2025 also marks the launch of the DTI Malikhaing Pinoy Website, a key milestone for the Philippine Gastronomy Creative Industry. Known as the “National Gateway to Filipino Creativity and Business,” the website is a technological space for the DTI B2B Marketplace online platform and is designed to connect Filipino MSMEs with a wider market. It features three core functions: “Connect“, offering a registry of creatives and a directory of creative industry organizations; “Learn”, provides access to formal and informal learning opportunities such as workshops, seminars, masterclasses, and college courses in the creative industries; and “Thrive”, a channel to funding programs from government and private sectors aimed to support, nurture, and scale creative enterprises.

Anchored in the Tatak Pinoy Strategy Program, the festival supports the acceleration of MSME competitiveness and digital adoption. It serves as a platform to showcase heritage-inspired food products from Luzon, Visayas, and Mindanao through curated exhibits, live cooking demonstrations, and the featured Kayumanggi Philippine heritage recipe book. It also celebrates Iloilo City’s designation as a UNESCO Creative City for Gastronomy, underscoring the region’s rich cultural and culinary heritage.

To equip MSMEs for long-term growth, the festival features a dedicated digital collaboration zone with technology partners, providing access to tools for e-commerce, logistics, digital payments, and marketing. It further promotes innovation and storytelling, encouraging food MSMEs to embrace heritage-driven product development while scaling through digital platforms.

DTI Food Festival 2025 is more than a food show—it’s a national celebration of Filipino creativity and resilience. By integrating technology and cultural identity, it aims to transform MSMEs into globally competitive brands.

While distinct from the National Food Fair (NFF), the Food Festival 2025 shares the DTI’s mission to uplift MSMEs. It stands out by focusing on immersive experiences, digital integration, and creative gastronomy, signaling a more forward-looking approach in support of Filipino food entrepreneurs.

The fair is expected to draw participation from MSMEs across the National Capital Region, Western Visayas (particularly Iloilo City), and other key regions such as Cagayan Valley, Central Luzon, and CALABARZON, reflecting its broad national scope.

The DTI invites the public to experience this unique fusion of Filipino culinary heritage and digital innovation. Together, let’s celebrate the flavors from the regions and the future of Filipino food.

Stay updated and get exciting previews via DTI-BMDPO’s channels:

For inquiries, please email the Bureau of Market Development, Promotions, and OTOP at

BMDPO@dti.gov.ph. Aspiring entrepreneurs can also ask about future events through their

local DTI Office.

SM Prime Opens First Mall in Ilocos Norte, 88th in the Philippines

By
chroniclesph
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0

SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, will open its first mall in Ilocos Norte on May 30, marking the property conglomerate’s 88th shopping mall in the Philippines and its latest push into high-growth regional corridors.

SM City Laoag is strategically located along Airport Road, just minutes from the city center and near Laoag International Airport. Surrounded by established commercial zones and growing residential developments, the mall is poised to become a new urban anchor for Northern Luzon.

The three-level complex offers over 51,000 square meters of gross leasable space. It opens with 90 percent of its space already lease-awarded and is expected to generate approximately 4,000 jobs for Ilocanos across retail, operations and support services.

“The opening of SM City Laoag reinforces our commitment to bring modern, accessible and community-oriented retail experiences to underserved but fast-growing areas,” said SM Prime president Jeffrey Lim. “We’re excited to support the region’s economic momentum.”

Ilocos Norte posted an 8.6 percent economic growth rate in 2024—the fastest among provinces in Region I—driven by gains in services, accommodation and transport.

SM City Laoag features a robust tenant mix, including SM Store, SM Supermarket, SM Cinema, Ace Hardware, Pet Express, Miniso and BDO. Retail and lifestyle brands include Levi’s, Columbia, Adidas, Watsons and Parfois. The mall will also host global and local dining concepts such as TGI Fridays, Vikings, Marugame Udon, Café Amian and Milk Pot.

A central open-air park, “Dap-ayan,” named after the Ilocano word for gathering place, will serve as a community space for events and leisure.

SM Prime is also studying a complementary hotel development in Laoag to tap into the area’s growing tourism and MICE potential, expanding its footprint beyond retail in Northern Luzon.

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