Mang Inasal, the Philippines’ Grill Expert, earned three major distinctions at the 12th Asia-Pacific Stevie® Awards, reinforcing its reputation as one of the most innovative and customer-focused brands in the region.
The brand received a Silver Stevie® for Innovation in Cross-Media Marketing for its campaign, “Mang Inasal Chicken Inasal – Walang Pigil ang Sarap at Saya!” The campaign created a strong emotional connection with audiences by highlighting how customers enjoy Mang Inasal Chicken Inasal—not just for its flavor, but for the joy and sense of togetherness it brings. It reached people nationwide through a mix of digital, broadcast, and on-ground activations.
In addition, Mang Inasal’s Marketing Head, Allan C. Tan, was awarded a Bronze Stevie® as one of the Most Innovative Marketing or Advertising Professionals of the Year for his leadership in developing impactful, customer-centered campaigns. A second Bronze Stevie® was awarded to the Mang Inasal Marketing Team, recognized as one of the Most Innovative Advertising or Marketing Agencies of the Year for its collaborative and insight-driven approach to brand building.