For 95 years, King Sue Ham has stood as a proud symbol of heritage, dedication, and family tradition. What began in 1930 with Cu Un Kay hand-crafting hams in Manila using a humble cauldron and fire bricks has grown into one of the most trusted Filipino food brands—without ever compromising on its original essence. From the very beginning, the mission was simple: create food that brings families together, captures the warmth of home, and honors the values of hard work and integrity. Nearly a century later, that mission remains unchanged.
The King family’s journey is a testament to perseverance across generations. Through war, political disruptions, and changing times, King Sue never wavered. While many businesses struggled to survive, King Sue continued to nourish households with premium-quality ham, carefully cured and smoked with the same attention to detail that Cu Un Kay first perfected. “Our brand survived not because of shortcuts, but because we never forgot who we are or who we serve,” says Richie Brian King, Operations Manager and fourth-generation leader. “We carry our Lolo’s determination in everything we do.”
Each decade brought growth guided by family collaboration and forward-thinking leadership. From the pioneering food technology expertise of the second generation to modernization and innovation in the 1980s and ’90s, King Sue evolved while protecting tradition at its core. State-of-the-art machines were introduced, distribution expanded, yet the heart of every product remained rooted in heritage. Today, the iconic Chinese Bone-In Ham continues to embody mastery and tradition—lovingly prepared with the same flavor profile that has delighted generations.
As King Sue approaches its 100-year milestone, it stands as a proud reminder that true flavor—and true family legacy—never fades. Every slice tells a story of resilience, unity, and an unwavering commitment to excellence. “We honor the past by staying true to it,” Richie shares. “Because flavor made with patience, passion, and family spirit is timeless.” From one family to countless homes across the Philippines and beyond, King Sue remains more than a Christmas staple—it is a celebration of heritage, craftsmanship, and the enduring power of family tradition.
