February 10th, 2024 will herald the next year of the dragon, which KENZO will honor with a creative
tribute through an original collection featuring vibrant, exclusive prints.
THE YEAR OF THE DRAGON
The Chinese zodiac celebrates the dragon in 2024, and KENZO is paying tribute to this mythical creature,
which has symbolized auspiciousness and imperial power since ancient times and is a token of good luck,
leadership, and success. The collection designed for the occasion acts as an homage to this reigning
feature of Chinese culture as well as to the timeless graphic motifs seen throughout KENZO’s creative
history.
THE 2024 LUNAR YEAR COLLECTION OVERVIEW
To honor this new Lunar Year, Artistic Director Nigo has elaborated a complete line of ready-to-wear
pieces for men and women – including gender-neutral styles – embellished with bold, graphic
representations of the dragon in a retro vibe. The symbolic creature of the 2024 Chinese zodiac, as well
as the number “8”, which is considered the luckiest number in China, are playfully applied to denim,
woven, knit, and jersey garments, as well as to accessories.
THE 2024 LUNAR YEAR WARDROBE
For Men, the Year of the Dragon collection is composed of a black water-repellent flight bomber jacket
that features a tiger graphic on the chest, as well as a selvedge denim trucker jacket. They both display
an oversized dragon version on the back, complete with “KENZO PARIS” spelled out. Denim jeans show
the dragon pocket on the back. A special sweater and cardigan with a multicolor dragon graphic on the
chest are also available in black. The jersey line offers a tracksuit with side stripes, sweatshirts, jogging
pants, hoodies, and T-shirts, available in black, white, and iconic Chinese red. They are all bearing the
classic dragon and/or “8 dragon” graphics, or a tiger.
For Women, a bomber jacket is available in red with the “8” dragon graphic on the back and a tiger on
the chest, a line of washed denim trucker jacket, skirt and cropped-fit jeans features a softer colorway of
the dragon, and “KENZO PARIS” lettering. A version of the side-striped tracksuit has also been crafted for
Women – with graphics on the front and back – and the jersey offers T-shirts, sweatshirts, hoodies,
cardigans, polo dresses, and jogger pants in a combination of black, pink, and traditional red.
YEAR OF THE DRAGON
The gender-neutral part of the collection combines the Ivy League theme dear to KENZO with the Year of
the Dragon graphics of the Men’s and Women’s lines. A ‘souvenir’ jacket, as well as a jumper and
cardigan (with contrasting sleeves), show ribbed cuffs and a selection of vibrant graphics designed in red,
white, and golden yellow. Jersey cardigans, oversized T-shirts, and sweatshirts in black, white, and red
complete the gender-neutral line. Cool, playful accessories complete the collection with a small pouch, a
card holder, a baseball cap, and a keyring, all stamped or embroidered with the Lunar Year dragon
graphics.
The KENZO Lunar Year capsule is available in KENZO APAC stores.
In the Philippines, Kenzo is exclusively distributed by Stores Specialists, Inc., located in Greenbelt 3. Visit www.ssilife.com.ph or
follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most
recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio
and store network, with almost 100 brands, almost 600 stores, and 11 e-commerce sites. With our growing e-commerce presence,
we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio
covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and
restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30
years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the
evolving tastes and aspirations of Filipino consumers.The Group has also launched “The Specialist”, an At Home concierge service
dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch
with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
For further information, contact:
Danica Lloren-Valdes or Ina Arabia-Garcia
Visions & Expressions Stores Specialists, Inc.
Email: danica@visionsandexpressions.com Email: sagarcia@rgoc.com.ph
