With the all-new HERO12 Black, the GoPro Creator Summit APAC unveils the beauty of
Davao, while serving as a prelude to the Davao Adventure Challenge
Manila, 7 December 2023 – The picturesque landscapes of Philippines’ Davao Region recently
served as the setting for the electrifying convergence of creativity and adventure as the GoPro
Creator Summit Asia Pacific (APAC) unfolded from November 20 to 25, 2023. Hosted by the
Department of Tourism – Davao Region (under the auspices of Tourism Philippines), the GoPro
Creator Summit APAC sought to capture the magic of Davao through the GoPro lenses of 13 dynamic
content creators from Malaysia, Thailand, Philippines, Australia, Indonesia, Taiwan, and Korea.
All 13 creators were hosted on an exclusive 6D5N escapade to explore the gorgeous and diverse
Davao region while fueling and spreading the LOVE FOR FUN and adventure with GoPro’s latest
flagship – the HERO12 Black, also dubbed as the “Official Camera of FUN” not just by thrill-seekers,
but also those looking to capture life’s extraordinary moments.
Through this experience, GoPro sought to inspire its squad of content creators to capture the most
extraordinary audio-visual content in a natural setting, showcasing Davao and Philippines to the
world. The creators underwent a series of adventurous pursuits in a quest to create exceptional
content with the GoPro HERO12 Black while promoting Davao Region across all GoPro-owned-and-
operated marketing channels in the region.
“The GoPro Creator Summit APAC was a journey like no other, transcending the boundaries of
adventure and creativity. Our 13 creators, armed with an array of resources which included the
HERO12 Black, explored Davao’s diverse natural wonders and cultural gems. From navigating
tropical rainforests and meandering through pristine river systems to discovering hidden caves,
cascading waterfalls, and Davao’s vibrant culinary and cultural heritage, the HERO12 Black was the
perfect companion to capture every thrilling moment,” said Rick Loughery, Vice President of Global
Marketing and Communications at GoPro.
“Our heartfelt appreciation goes out to the Department of Tourism – Davao Region for their
unmatched hospitality and for providing the perfect canvas for our creators to paint their fun
adventures. We can’t wait to share the remarkable content captured during this summit across our
channels, letting the world experience the enchantment of Davao through the lens of the HERO12
Black,” he added.
Besides showcasing Davao as a destination, the GoPro Creator Summit APAC also sets the stage for
Davao Adventure Challenge, a year-long campaign hosted by the Department of Tourism – Davao
Region, which will take place in 2024. It is designed to shine a spotlight on Davao’s diversity of
natural attractions while satiating the cravings of thrill-seekers and the wanderlust of nature
enthusiasts.
Throughout 2024, participants of the Davao Adventure Challenge will accumulate points as they
traverse through designated sites and complete adventure challenges. Each site is assigned specific
points, contributing to the participant’s overall adventure score.
“The GoPro Creator Summit APAC has served as an opportune prelude to a new chapter of
adventure with the upcoming Davao Adventure Challenge in 2024. Designed to cater to the innate
spirit of adventure within us, this challenge will unfold against the breathtaking backdrop of Davao’s
diverse natural wonders. We extend a warm invitation to all fun-lovers and thrill-seekers to partake
in this exciting journey, to not only experience the beauty of Davao, but also to witness our
commitment to conserve and protect a land where rich culture, vibrant festivals, and delectable
cuisine stand as testaments to the harmonious coexistence of urban life and pristine landscapes,”
said Ms Tanya Rabat-Tan, Regional Director of Department of Tourism – Regional Office XI.
“Our heartfelt gratitude goes out to the fun-loving team at GoPro for their invaluable partnership
and for choosing Davao as the stage for the GoPro Creator Summit APAC. This collaboration has not
only showcased the incredible potential of Davao but has also reinforced its status as a must-
experience destination for travelers worldwide. We look forward to welcoming participants from
around the globe to take part in the Davao Adventure Challenge, where the spirit of adventure
converges with the beauty of nature in a truly unforgettable experience,” she added.
Known for its warm hospitality, diverse landscapes, and vibrant culture, Davao beckons visitors to
explore its wonders, from the stunning seascape of Davao Gulf to its bustling markets. As the sun
sets over Mount Apo, the highest peak in the Philippines, one cannot help but feel enamored by the
beguiling charm of Davao, which offers a host of exhilarating moments, as witnessed through the
GoPro APAC Creators Summit and immortalized by the HERO12 Black.
The event not only celebrated adventure and creativity but also showcased the limitless possibilities
when a group of talented creators is paired with the ultimate tool for capturing the essence of life’s
most thrilling, beautiful, and FUN moments. GoPro has also prepared a video where you can watch
the creators’ full experience here.
For more updates and information about the GoPro Creator Summit APAC, visit GoPro’s Instagram
and Facebook (@goproph). You can also check out here for more information on the Davao
Adventure Challenge.
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