THE FIRST SUNRISE WI
Bottega Veneta launches its Lunar New Year campaign, starring actress Shu Qi. Directed by Jess Jing
Zou, The First Sunrise with You celebrates the first sunrise of the year, showing different characters
welcoming the dawn in a variety of panoramic settings.
Under the creative direction of Matthieu Blazy, the film is Bottega Veneta’s fourth collaboration with Jess
Jing Zou. The director was also behind the brand’s Lunar New Year campaign in 2023, Reunion in Motion,
and two Qixi films, Love in Motion and Towards You. With photography by Ken Ngan and a bespoke track
from Sega Bodega, The First Sunrise with You carries forward similar themes of travel and togetherness
while centering on the singular moment of the new year’s dawn.
Shu Qi, who joined Bottega Veneta as a brand ambassador last October, opens the film, stepping out
onto a balcony to admire the sunrise over the Shanghai skyline. A sequence of different groups and
diverse settings follow, showing friends, family members, and romantic partners coming together to
admire the dawn and anticipate the year ahead.
We see one group of friends gathering on a beach, and another riding scooters along a mountain road. A
couple admires the sunrise reflecting off snow-covered mountains while a mother-daughter duo—model
Chen Estelle and her own mother—walks along the riverside by the Museum of Art Pudong in Shanghai.
With its scenes of reunion and range of landscapes and cityscapes, The First Sunrise with You
foregrounds not only the transition from one year to the next and the emotion of new beginnings but
also the journeys we make to spend precious moments with places and people we hold dear.
As characters stroll the waterfront, walk along the shoreline, scooter beneath windmills, climb down rocks
to the beach, and drive along mountain roads, the film captures Bottega Veneta in motion, with a
spotlight on exclusive designs for the Chinese New Year capsule collection. The collection is themed
around the Year of the Dragon, with highlights including Andiamo, Sardine, Orbit sneakers, and a
bespoke Jodie with a dragon-tail handle.
In the Philippines, Bottega Veneta is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and
Shangri-La Plaza Mall East Wing. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most
recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio
and store network, with almost 100 brands, almost 600 stores, and 11 e-commerce sites. With our growing e-commerce presence,
we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio
covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and
restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30
years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the
evolving tastes and aspirations of Filipino consumers. The Group has also launched “The Specialist”, an At Home concierge service
dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch
with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
For further information, contact:
Danica Lloren-Valdes or Ina Arabia-Garcia
Visions & Expressions Stores Specialists, Inc.
Email: danica@visionsandexpressions.com Email: sagarcia@rgoc.com.ph
TH YOU
